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Evaluating Campaign Success: New vs. Existing Users

"The only man I know who behaves sensibly is my tailor; he takes my measurements anew each time he sees me. The rest go on with their old measurements and expect me to fit them." – George Bernard Shaw Stand back and look at the advancements in online display ads and it’s…

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The AdMonsters Daily Digest – Monday 30 July 2012

Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that. 

 We’ll be updating this page throughout the day but have a peruse of all the news you can use (that’s right –…

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A Shorthand Guide to Compliance with the ePrivacy Directive

There is so much noise around the ePrivacy Directive in the marketplace that at times it can feel as though everyone has a different plan for how to come into compliance. In reality, compliance approaches only seem complicated when they are based on short-term improvements that fall short of the…

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Publisher Forum

AdMonsters started in 1999 with our first Publisher Forum - back then these were known simply as AdMonsters - and even though we now put on events covering a number of different topics in the ad operations space this remains our flagship conference for online publishers.The focus of this year's…

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10 Points to Ponder

The dust may have well and truly settled on the Vienna Publisher Forum but the learnings that those who attended acquired across the three-day event will manifest themselves in the months and years ahead. Here’s a quick run-down of ten points I think we should all take heed of –…

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Zeebox: Promoting the Second Screen

Ernesto Schmitt is co-founder and CEO of social TV app company Zeebox. It launched in October last year and in January reported it had 250,000 users. In the same month it sold a 10% stake to BSkyB.The first thing I asked Schmitt was what he thinks are the key opportunities…

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