Dotdash Meredith proposes to have found the key to journalism profitability online. Their recent report for Q1 2024 shows remarkable growth, with digital revenue surging by 13% to $209 million. Recent data indicates that the publisher is beginning to yield positive results, mainly due to its internally developed ad-tech solution…
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Political advertisers are forecasted to spend over $12 billion across all channels during the 2024 election cycle, the most in United States history, according to the latest figures from eMarketer. Due to the broad nature of political messaging, a significant portion of that spend is predicted to be funneled into…
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Future Today's apps, including HappyKids, Fawesome, and iFood.TV are tailored for specific audiences. Their hero images align with the app's theme, such as family-friendly imagery for HappyKids, diverse content for Fawesome, or lifestyle programming for iFood.TV. D'Alessandro emphasizes that brands can create thematic takeovers related to holidays, programming, or genres.
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Google account holders are seeking a federal appellate court's decision on their ability to pursue class-action privacy claims tied to the company's real-time bidding system. Recently, a U.S. District Court Judge Yvonne Gonzalez Rogers ruling in California prevented users from collectively seeking monetary damages, citing the need for individual assessments…
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This past week, nothing caught the attention of the internet and social media quite like the beef between Kendrick Lamar and Drake. Yet, one of the most curious pieces of news to develop relates to the creator economy. Both Lamar and Drake allegedly removed the copyright claims on their diss…
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The MFA debacle plagued the minds of publishers and advertisers alike last year, and many made pledges to do their best to eradicate their existence on their sites. Yet, MFA sites are still going steady. According to Eli Heath, Head of Identity at Lotame, this underscores advertisers' need to explore alternative…
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AdMonsters has long advocated for strong partnerships between publishers and retail media networks, given how such bonds could deliver the holy grail (aka the customer-first future). That's why it's no surprise that Best Buy is joining forces with CNET to extend advertisers' reach, while also enhancing customers' shopping experiences.
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With purchase cycles spanning weeks and customers encountering hundreds of auto ads, it can be difficult to differentiate yourself from the competition. Add the slow demise of 3rd-party cookies, and it’s never been harder to get your ad in front of your target customer. CTV is helping fill the void.
Read MoreAdMonsters April 25, 2024 18 Ad Tech Industry Experts Weigh In On Google’s Third Party Cookie Deprecation Delay The ad tech industry is experiencing a serious case of déjà vu. Google announced that it will no longer fully eliminate Chrome's third-party cookies by the end of this year. But what…
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Third-party publishers own the content they license to Spotify. In terms of revenue sharing, earnings are divided among the creator, the publisher, and Spotify. Additionally, Plai, an AI-powered platform that allows brands to swiftly create, deploy, and monitor their campaigns across various platforms, will provide advertising offerings within these new…
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