AdMonsters November 26, 2021 Balancing In-App Ad Quality With Revenue The last 24 months have been stellar for app developers. More users installed more apps, demonstrating that this robust app economy still has plenty of room for growth. But key challenges still remain. App publishers that rely on advertising…
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What is zero-party data? Ask ten people (well, not ANY ten people; ten adtech dweebs) and you’ll get ten different answers—along with some medium-to-heavy ridicule. Zero-party data is still a relatively new concept (having been coined a scant three years ago), and adtech likes to take its time settling into new ideas.…
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November 23, 2021 Privacy Has A Three-Body Problem Hey Meta, Leave Those Teens Alone WarnerMedia Launching Nielsen Competitor in 2022 Online Privacy’s “Three-Body Problem”? MaxwellMolecule, CC BY-SA 4.0 , via Wikimedia Commons We love to hope and believe that things are sacred and protected online — like one’s privacy —…
Read MoreAdMonsters November 19, 2021 Why Digitized Ad Sales are Mission Critical for Future Revenue Growth Today's publishers have to mitigate quite a bit of friction in order to breeze through revenue goals. There's friction between different platforms for campaign tracking, forecasting, and reporting — not to mention the tools…
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Friction is the enemy of growth — and today's publishers have to mitigate quite a bit of friction in order to breeze through revenue goals, quarter after quarter. There's the natural tension between fulfilling advertisers' (growing) demands and delivering a frictionless content experience for users. There's friction between different platforms…
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November 12, 2021 IAB Europe Breached GDPR AI Powers Globe and Mail Paywall IAB Europe in Breach of GDPR Google and countless other advertisers rely on IAB Europe’s consent management system, which has now been deemed in violation of GDPR. “IAB Europe designed the misleading ‘consent’ pop-ups that feature on…
Read MoreAdMonsters November 12, 2021 Putting Contextual in Context: Can Standardized Definitions and Taxonomies Lead to Scale? Whether it's evaluating contextual as a key performance driver amidst the decline of third-party cookies and mobile identifiers, or new use cases—like extending contextual audiences into CTV—there is so much more to consider…
Read MoreAdMonsters November 5, 2021 The Future of Publisher Revenue Operations: Benchmarks & Best Practices From third-party cookie deprecation to ColoPA, CCPRA, Apple, and the looming antitrust pressure on Google and Facebook, the business of digital publishing is being rebuilt. And while there’s no such thing as a crystal ball,…
Read MoreAdMonsters October 29, 2021 A Publisher’s Guide to Supply Path Optimizations: A Case Study SPO requires teamwork amongst all parties, especially those on the sell-side, as Criteo discovered when it decided to test various SPO strategies and measure the efficiencies that resulted. Done right, SPO offers increased transparency and…
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Supply Path Optimization (SPO), aka finding the most direct route to a publisher’s inventory, sounds like an activity that’s best left to the world’s DSPs. After all, they’re the ones with the AI-powered algorithms that focus on winning ad placements for advertisers. SPO actually requires teamwork amongst all parties, especially those…
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