In 2022, we covered topics ranging the spectrum of privacy regulations, retail media networks and the most efficient ways to create unique identifiers for consumers. Let’s look back on the hot topics and the most Googled terms that kept the industry buzzing this year.
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1:00 PM ET Mounting privacy regulations. Sea changes in ad tech. The need for privacy-first solutions for monetizing your inventory is only growing. Penske Media Corporation gets that. That’s why they worked with Permutive to develop ATLAS Data Studio, a first-party data platform that identifies datasets to help the publisher…
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The past year in ad tech was a whirlwind. For some, the overwhelming bad news in digital media and ad tech tainted revenue and metrics, but the inventiveness of the industry is keeping things afloat. To round out the year, we present AdMonsters’ top articles of 2022.
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December 13, 2022 Massive Media Layoffs Signals Alarm FTC Closes Comments on Consumer Surveillance JCPA Is a Big Fat No Yahoo & Taboola Make a Pact UK Pubs Lawsuit Comes for Google Twitter's New Advertiser Incentive Takes an L Massive Media Layoffs Signals Alarm for Pubs There couldn't be a…
Read MoreAdMonsters December 9, 2022 Opportunities to Drive RevOps Efficiency The quality vs. revenue debate is occurring with greater frequency as publishers consider their options in the event of a recession. Will consumers cut back on subscriptions? Will advertisers reduce their ad spend? To help answer these questions, we surveyed…
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Hearst, DailyMail & NextStar Digital outlined their first-party data practices and strategies for working with sales and editorial to diversify revenue. They also shared their predictions for publishers' for 2023 and beyond.
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The quality vs. revenue debate is occurring with greater frequency as publishers consider their options in the event of a recession. Will consumers cut back on subscriptions? Will advertisers reduce their ad spend? To help answer these questions, we surveyed publishers about the strategic decisions they are confronted with right…
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During our Dec. 7, 2022 Webinar Replay, “The Future of Monetization”, AdMonsters spoke with Ram and Adam Sadur, Head of Programmatic, SmartNews. We chatted with them about the top monetization challenges facing mobile apps, how publishers are taking control of their monetization destiny, what to expect in 2023 and more.
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While we can pat ourselves on the back for sparing advertisers and publishers from the threat of ad fraud, the consumer still suffers considerable risk and financial losses. TAG's recent research reveals an urgent need for education to protect both consumers and businesses from criminal activity in the supply chain.…
Read MoreAdMonsters December 2, 2022 The Future of Mobile Monetization: Q&A With InMobi's Ram "TK" Krishnamurthy In preparation for our upcoming webinar, The Future of Monetization — on Wednesday, December 7, 2022, at 1 PM EST — with InMobi and SmartNews, we reached out to Ram "TK" Krishnamurthy, General Manager…
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