AdOps teams are data superstars, sitting on a treasure trove of information that contains rich and nuanced context. They know which ad units perform best, by format, section, industry and vertical. Some can accurately predict the ROAS advertisers can expect to see from their campaigns. But how widely is this…
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Justin Wohl, CRO at Salon.com, TVTropes.org, and Snopes.com and an advisor to Supply Side Platform, Sovrn, acknowledges that monetizing programmatic ads is a critical part of editorial and has made it his due diligence to hone in on that aspect. He came to Publisher Forum Nashville to share what he’s learned…
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Before Cara Pratt was pioneering in the ad tech space, in her adolescence, she was dreaming of becoming a detective. If the fates decided to turn the wheels of destiny a different way, she might have been the real-world Enola Holmes. Instead, I’m sure the ad tech ecosystem is grateful…
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Navigating new monetization territories is never easy but thankfully Charlene Charles, Head of Operations at DG Media Networks provided essential guidelines to motivate and help retailers win in this space. When dealing with innovation, the unknowns can be endless. You have to be able to deliver fast and efficient outcomes…
Read MoreAdMonsters October 14, 2022 5 Ad Tech Professionals Provide Solutions to Pump Up Hispanic Ad Spend As we approach the close of Hispanic Heritage Month, we thought it was a good time to laud advertisers for upping their spend to reach the Hispanic market. But we’d be remiss not to…
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To get the scoop on the new and evolved Foundry, AdMonsters spoke with the company’s President, Kumaran Ramanathan, about the process of the name changes and acquisitions, how the company can help bridge the gap between the sales and marketing teams, and his advice on how the industry should move…
Read MoreAdMonsters September 22, 2022 The Mystery of Dark Patterns: The Publisher’s CMP Nightmare The FTC report, entitled “Bringing Dark Patterns to Light,” highlights how companies are using a deceptive design practice called dark patterns. The practice is becoming progressively sophisticated and it aims to trick consumers into buying products or…
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According to Sensor Tower data, over half of App Store spending in the U.S. now comes from non-game apps, and in Q2, iOS users in the U.S. spent more money in non-gaming apps than games for the first time ever.
Read MoreAdMonsters September 9, 2022 Misinformation Kills Brand Favorability, Consumers Are Not Here for it The findings of a recent IAS report, Advertising in the Age of Misinformation, have some serious warnings for the entire ad tech ecosystem as 62% of consumers believe that advertisers, agencies, and publishers are equally…
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During our Aug. 31, 2022 webinar, “How Publishers Can Use Data to Close More Deals With Advertisers,” Admonsters chatted with Stephanie Mazzamaro and Thomas Baart, about how they used their partnership to increase audience size by 22X, increase RFP win rate by 31%, and use first-party data to drive 94%…
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