Now we’ve explained the possibilities of "audience efficiency" to drive the highest lift for any target reach (read parts 1, 2 and 3), we ought to explain its limitations. They are borne out of the methodology that has to be used to identify the anonymous interests and intentions shared by…
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Now that the dust has settled after AdMonsters Singapore we reflect back on some of the learnings that came from the event and where we as an industry need to get to in order to make the progress we all know we’re capable of.We sat down with AdMonsters Singapore keynote…
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There is so much noise around the ePrivacy Directive in the marketplace that at times it can feel as though everyone has a different plan for how to come into compliance. In reality, compliance approaches only seem complicated when they are based on short-term improvements that fall short of the…
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How ad technology vendors capture, monitor and use data can have a tremendous impact on their success. Let’s look at seven practices that can transform a vendor’s data collection processes and business model for the better.1. Invest in Data Operations TalentIn my last blog entry on the metamorphosis of the…
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One can recall a time in the recent past when the ePrivacy Directive appeared as an apparition on the horizon, a stern Directive, but one with vague requirements that no one seemed to be paying much mind. In the second quarter of 2012, the market shifted dramatically, led initially with…
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One of the highlights of AdMonsters' OPS Markets event in New York was a panel dedicated to the future of programmatic selling, featuring representatives from isocket, Maxifier, Varick Media Management and WebMD. The consensus seemed to be that programmatic buying has but one place to go next: premium territory.But it…
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This industry of ours does not just lend itself to creativity and innovation – it craves it. This is our very lifeblood and it’s what makes digital the most fast paced, innovative and ultimately lucrative side of the advertising industry.But when looking for creativity and innovation far too often we’ve…
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Videoplaza has seen the future of online video, and it looks pretty fragmented. Hence why in March the company Introduced its device-aware ad platform Karbon, which enables publishers to monetise video content anywhere it is viewed – desktop, smartphone, tablet as well as up-and-coming toys joining the assortment of Internet-connected devices.As a…
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Go in-depth and learn from those in the know when it comes to new metrics and Viewable Impressions at this year’s only European AdMonsters Publisher Forum. As the digital marketing industry continues to grow the discussion around the metrics we use and deliver to clients have come under the microscope…
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“Originally there were five different versions of the definition of ‘Do Not Track,” commented Aleecia McDonald, Cochair of the World Wide Web Consortium’s (W3C) Tracking Protection Working Group (as well as a representative of Mozilla and a member and a fellow at the Stanford Center for Internet and Society) at…
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