6:00 pm — 8:30 pm New York Times 620 8th Ave, 15th Floor (entrance on 40th Street) New York, NY 10018 (Photo ID required) Enjoy a night of beverages, hors d’oeuvres, and networking with your local publisher and agency peers, as well as an insightful discussion about the importance of…
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Limiting the number of monetization SDKs integrated has been a common practice; many in-app demand sources have also built simpler APIs that can handle the job. Especially with monetization technology, a single SSP or exchange can open up to a wide realm of demand sources, precluding the need for numerous…
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5:30 pm — 8:30 pm GroundTruth HQ One World Trade Center (South Entrance), 60th floor 285 Fulton St, NYC Enjoy a night of beverages, hors d’oeuvres, and networking with your local publisher peers, as well as an insightful discussion about how publishers can maximize business via creative solutions. No fee—just…
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In the war of streaming video, the gap between winners and losers depends on how well a publisher delivers on SVOD's promise—a data-driven business in which content is more personalized and the ad targeting capabilities are better than digital, or even TV. Viewer behavior can tell you what people want…
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Between a dusting-off of classical ad measurement techniques and some serious geeking out over first-party data, advertisers will find that, far from being the airless, suffocating hellscape they have been taught to fear, this new “cookieless” world will prove a hospitable and possibly verdant environment for measurement and attribution.
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Times are changing as publishers cull demand partners in the hunt for unique demand. Increased supply path optimization (SPO) on both the buy and sell sides means that SSPs must better cater to premium publishers to ensure they’re part of the preferred supply chains. To become better strategic partners with…
Read MoreAdMonsters June 13, 2019 Ops Is Community At the 2019 Ops conference, a somewhat unexpected word echoed throughout the sessions, from the morning keynote to the final talk: community. The idea of audience is out-of-date, and the term too limiting. Publishers and brands need to be thinking about their…
Read MoreAdMonsters May 31, 2019 Will Blockchain Solution Providers Tame the Cannes Lion? The road to Cannes is paved with many changes this year. You can certainly expect to see and hear a fair amount from companies developing next-generation media, marketing, and advertising solutions underpinned with blockchain and cryptography. Solutions…
Read MoreAdMonsters May 23, 2019 Blockchain Leads the Transparency Brigade: Lucidity's Miguel Morales During its short time bouncing around the ad-tech echoplex, blockchain has run the full hype cycle: from "the next big thing" to "running joke" and now "potentially legit." Tech startups are finally deploying actionable and scalable solutions to a variety of problems,…
Read MoreAdMonsters May 9, 2019 Ops Turns 10 The day before Ops 10 years ago, AdMonsters Founder, Bowen Dwelle, had an epiphany: Ops is Sexy. We had never discussed this kind of messaging before, says AdMonsters Chairman, Rob Beeler. All I knew is that I was going to find myself…
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