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May 9, 2019 |
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Ops Turns 10 |
| The day before Ops 10 years ago, AdMonsters Founder, Bowen Dwelle, had an epiphany: Ops is Sexy. We had never discussed this kind of messaging before, says AdMonsters Chairman, Rob Beeler. All I knew is that I was going to find myself in front of a few hundred people (Ops was much smaller than it is today), the largest crowd I had spoken in front of at the time, and tell everyone they were sexy. As a conference and as a discipline, Ops took off. Sexy wasn’t descriptive enough: Ops is Essential became more fitting a message. Read more. |
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Don’t Be Timid About SIMID: Dragging Digital Video Standards Forward |
| I can’t imagine a lot of publishers crying at the funeral for VPAID (Video Player Ad-Serving Interface Definition), the IAB video standard meant to streamline the use of interactive elements in digital video that was hacked for a host of functions—some benign, others less so. With the arrival of IAB Tech Lab's Secure Interactive Media Interface Definition (SIMID)—in public comment until May 24, 2019—VPAID will hopefully soon be laid to rest. Read more. |
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AdMonsters Webinar: Unlocking the Hidden Web and Delivering Data-Driven Revenue |
| Following the path Apple trail-blazed with its mobile Intelligent Tracking Protection (ITP), more browsers are blocking (or threatening to block) third-party cookies as well as limiting the usefulness of other tracking tools. In this session, Buzzfeed and Permutive will talk through how they work together to tackle this challenge and unlock significant scale and data-driven revenue. Read more. |
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| Top Stories |
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Parsec Media CEO and Founder Marc Guldimann hinted that Parsec was actually building a new tool that crunched attention data in real time for brand and performance campaign optimization—a sort of white-label version of the company's internal optimization engine. The eagle has landed: Adelaide offers advertisers a dashboard with insights for frequency, creative, awareness and more based on real-time measurement of user engagement and a proprietary slice of machine learning. Read more. |
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As industry players are pondering the usefulness of the upfront in the digital age and digital publishers are bowing out of the NewFronts, Hulu pretty much gave a master class in how to do it right. The presentation was quite an inside look at the potential—or perhaps the fast-approaching future—of connected TV. Read more. |
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The 2018 North American Publisher Salary Survey was enlightening while also surprisingly heartening—despite far-reaching dread about industry consolidation and the effect of data privacy regulations, respondents were quite upbeat about their job prospects, current roles, and the growth of their revenue teams. But does the same hold for 2019, especially when media layoffs dominated the news? You tell us—fill out the survey today. Read more. |
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