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June 13, 2019 |
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Ops Is Community |
| At the 2019 Ops conference, a somewhat unexpected word echoed throughout the sessions, from the morning keynote to the final talk: community. The idea of audience is out-of-date, and the term too limiting. Publishers and brands need to be thinking about their visitors, viewers, readers, users, consumers, and customers as communities for monetization and messaging alike. Read more. |
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What Happened at #OpsNY: A Tweet-by-tweet Breakdown (Plus Photos) |
| When Ops hit the Metropolitan Pavilion June 3-4 in NYC, attendees were treated to insights from 75+ digital media leaders, including experts in programmatic, OTT, OOH, data strategy, mobile, video, audio, AR/VR, blockchain, branded content, and more. Here's a recap of some of the major themes that emerged from those two days, as well as curated tweets of some of the best moments. Plus, we've got photos too. Read more. |
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Secrets of the Programmatic Round Table: The Big Things We Need to Get Done |
| Publishers are under constant pressure, not only to maintain revenue but also to increase it. Many sites still rely heavily on programmatic advertising revenue for the lion's share of their income. So what should publishers do? Andy Evans, former CMO of Sovrn found answers to that question when he attended Publisher Forum Miami 2019, at a roundtable with around 20 industry leading adops executives as they discussed and debated the challenges of monetization. Here, he presents the four key learnings from that discussion. Read more. |
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| Top Stories |
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The road to Cannes is paved with many changes this year. You can certainly expect to see and hear a fair amount from companies developing next-generation media, marketing, and advertising solutions underpinned with blockchain and cryptography. Solutions are scaling; we are past the point of test and learn. Read more. |
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The inbox is hotter than ever. Consumer desire for curated and personalized content delivered in a straightforward fashion has powered the rapid rise of startup e-letters like TheSkimm and The Hustle. At the same time, long-established publishers are responding to increased email engagement by diversifying their offerings. Despite renewed interest and ad-serving advances, the email landscape remains seriously under-monetized terrain. This meetup brings together a diverse group of publishers to talk candidly about their successes and challenges in ramping up email monetization. Read more. |
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The 2018 North American Publisher Salary Survey was enlightening while also surprisingly heartening—despite far-reaching dread about industry consolidation and the effect of data privacy regulations, respondents were quite upbeat about their job prospects, current roles, and the growth of their revenue teams. But does the same hold for 2019, especially when media layoffs dominated the news? You tell us—fill out the survey today. Read more. |
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