AdMonsters January 30, 2020 Best Lawyer in Privacy and Data Security Law Jessica B. Lee Is Coming to PubForum Santa Monica to Talk CCPA During her Publisher Forum Santa Monica keynote address, “Escaping CCPA Limbo,” on Monday, March 9, Jessica B. Lee will discuss the newly implemented (and still…
Read MoreAdMonsters January 23, 2020 The Big Google Cookie Crumble: 5 Sessions To Help You Prep Google’s recent announcement that it would follow Safari and Firefox in eliminating third-party tracking cookies—within two years—shook the digital advertising industry like an earthquake off the Richter scale. Are you panicking at the idea…
Read MoreAdMonsters October 10, 2019 Chasing Down the Runaway Media Sales Train Life comes at you fast—in no area is that truer than media sales. As a guide to keep pace with this runaway train, CloudSense has assembled “The Modern Media Executive’s Playbook,” which lays out not only the fallout from fragmented…
Read MoreAdMonsters October 3, 2019 Ad Quality Climbs the Ladder as Clean.io Syncs Deal With Xandr The question long asked at AdMonsters events: why does the ad quality burden fall solely on publishers? Fortunately, that weight is finally being shared by others in the supply chain. Slowly but surely, exchanges…
Read MoreAdMonsters September 12, 2019 New Cross-Media Measurement Standards Get TV and Video on the Same Page: Viewability Just when you thought you couldn't deal with one more standard... The MRC has built on the viewability standards to bring bold cross-media measurement guidelines to the industry. Yup, this new standard…
Read MoreAdMonsters September 5, 2019 Mobile App Ad Quality: Do You Need an SDK? Limiting the number of monetization SDKs integrated has been a common practice; many in-app demand sources have also built simpler APIs that can handle the job. Especially with monetization technology, a single SSP or exchange can…
Read MoreAdMonsters July 11, 2019 The Future of Email Monetization: A Conversation With Powerinbox’s Jeff Kupietzky We’ve been hearing about the death of email for a really long time now. But that’s not the case, says Jeff Kupietzky, CEO at PowerInbox, which brings publishers and advertisers together to monetize email…
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As the clock ticks on the two-year expiration of the third-party tracking cookie, the advertising industry wonders how advertising tracking and measurement will work. Google has proposed a plan called the Privacy Sandbox, a series of APIs intended to provide users with privacy while ensuring that programmatic will continue to…
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AdMonsters Editorial Director Gavin Dunaway doesn't always pay attention to Google earnings reports, but there were some surprising inclusions—and absences—in the fiscal year 2019 that got the ad tech speculation machine humming at full speed. There may be big changes for ad tech on the horizon—read more.
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Most publishers these days seem more focused on culling demand partners and supply path optimization than adding Johnny-come-latelys into their headers, so we were surprised to see Jounce Media report that duplicative auctions are up. However, a closer examination revealed even more interesting trends. Read more about it.
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