Programmatic buying is proven to provide a lift in CPMs. The overall benefit of programmatic buying far outweighs the energy and expense required to manage ad quality and data leakage. When diving in, it is important to remind yourself that programmatic buying requirements are no different than the fundamental operational…
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Location has been the talk of the mobile town lately, and we caught up with Kathy Leake, President of LocalResponse and one of the most powerful women in mobile advertising, according to Business Insider, to get her take on the strides the company has been taking and on the direction of…
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It's a gorgeous day on Boston's waterfront, and I'm going to have trouble keeping my eyes off the boats gliding across the harbor. After a night of cupcakes and cocktails at the World Trade Center, our attendees are trickling through the door, eager for Adam Cahill, EVP and Co-Media Director at…
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Yes, audience data is kind of a monster to most publishers, but it's a friendly one, kind of like the wiseacres in Monsters, Inc. Really, you can't be scared to embrace it. Before he explains the art of audience market navigation to the Boston PubForum audience, we caught up with DoubleClick…
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The term seemed to be omnipresent at Digiday Exchange last Thursday. “Programmatic premium” – The phrase came up in many sessions and was overheard in chatter during coffee breaks. If programmatic premium had a scent, it would have lingered throughout the great hall of the W Hotel all day long.During…
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On Wednesday, Boston PubForum sponsor and digital video specialist Visible Measures announced it had hauled in an impressive $21.5 million in funding. We caught up with Paul Botto, GM of Analytics & SVP of Business Development, to hear how the company has pushed beyond its video analytics roots, the value of…
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Now we’ve explained the possibilities of "audience efficiency" to drive the highest lift for any target reach (read parts 1, 2 and 3), we ought to explain its limitations. They are borne out of the methodology that has to be used to identify the anonymous interests and intentions shared by…
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Jeffrey Seah from Starcom MediaVest talks RTB, Vivaki's vision and more. Get the lowdown from AdMonsters SE Asia's afternoon keynote in this enlightening Q&A below.Do the senior advertisers and marketers actually care if media is ‘addressable’ and ‘automated’?It has been positioned as the new holy grail of marketing. And it…
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Now that the dust has settled after AdMonsters Singapore we reflect back on some of the learnings that came from the event and where we as an industry need to get to in order to make the progress we all know we’re capable of.We sat down with AdMonsters Singapore keynote…
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It’s a debate that will go on forever, one that I have with my musician friends every few months – who’s the greatest (rock) band that came out of Boston? The old-schoolers are quick to finger Aerosmith (particularly the first few albums) or perhaps the obviously named Boston (it’s more than…
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