To reduce carbon footprint effectively, businesses need first to measure their carbon impact as it stands. There are several solutions to measure your company’s carbon footprint, just as many companies offer these kinds of solutions. When considering your impact on events, many of these carbon costs are costs you don’t…
Read MoreAdMonsters August 11, 2023 Musings on the Bloated Supply Chain All of the bloat in the supply chain has been caused by a lack of understanding that the internet and any website is an ecosystem. We have been building the web ecosystem in silos not realizing that when we…
Read MoreAdMonsters August 3, 2023 PubForum Keynote Brooke Edwards-Plant on Embracing Innate Talents to Tackle Ad Ops Brooke Edwards-Plant didn’t initially plan on a career in ad tech – when she began her professional journey, the industry was still relatively new. However, despite not studying ad ops in school, she’s…
Read More
HUMAN Security released its 2023 Bad Bot Holiday Report, which details what cybercriminals were up to last holiday season. The report offers websites and online retailers a look at their ploys so that security teams can keep their sites and their customers safe in the upcoming holiday season.
Read More
At PubForum, in Coronado Island, California, August 6-9, she will participate in a keynote chat — Growing Your Career Through the RevOps Ranks — alongside her former colleague and now friend, Brooke Edwards-Plant, VP, Global Ad Operations & Revenue Platforms, Condé Nast, highlighting the importance of networking and relationships and learning by doing.
Read MoreAdMonsters July 20, 2023 What is vCPM and How Does It Relate to Viewability? Attention metrics are gaining traction, but one fundamental aspect that continues to hold significant value for advertisers is viewability. While advertisers recognize the importance of capturing users' attention, ensuring their ads are viewable remains a…
Read More
Media mix modeling is what most industry professionals call this marketing analytics technique, but market mix modeling is far more descriptive as a term. If we're doing our jobs right, we don't just consider media. We're constantly looking at an entire market—its seasonalities, pricing, promotions, and more. And because we work…
Read MoreAdMonsters July 13, 2023 Oregon Sets the Bar: Landmark Consumer Data Privacy Bill Becomes the Strongest in the Nation Oregon. On June 22, 2023, the Oregon state legislature passed Oregon Consumer Privacy Act (OCPA) (SB 619). It is the eleventh state in the US to do so and the…
Read MoreAdMonsters July 6, 2023 Why Aren't Publishers Concernd About Supply Path Optimization (SPO) Earlier this year, Emodo surveyed advertisers and publishers about their top concerns. Predictably, the economy, the growth of attention metrics, and cookie deprecation are top worries for publishers. What is surprising is just how low supply…
Read More
As PRIDE month comes to a close, we wanted to learn more about Pilar Prassas' — VP, Advertising Revenue Operations, PGA Tour — career ascent, their film In Sickness and in Health about same-sex couples fighting to marry their partners, how hooping in college taught them the importance of team…
Read More