July 13, 2023   Oregon Sets the Bar: Landmark Consumer Data Privacy Bill Becomes the Strongest in the Nation Oregon. On June 22, 2023, the Oregon state legislature passed Oregon Consumer Privacy Act (OCPA) (SB 619). It is the eleventh state in the US to do so and the sixth this year. The Oregon Consumer Privacy Act (OCPA) is notable because it’s the strongest bill passed to date. Read more. Kroger Precision Marketing's In-House Ad Platform Finesses Customer Experience Last week, Kroger's retail media operation announced the launch of an in-house self-service ad platform. The platform was designed to ease advertisers’ ability to activate, measure and optimize their campaigns and improve their customers' overall experience. Read more. PubForum Coronado Early Bird Deadline Ends July 14 We extended the early-bird deadline for PubForum Coronado Island (Aug. 6-9) to Friday, July 14, but you only have one more day to take advantage of the discount. From mindblowing keynotes about publishers innovating in a cookieless world to the gorgeous beach backdrop, rev and ad ops professionals won't want to miss this. Register now! Top Stories Safe GenAI Chatbots, Safe Reputations: Fine Tuning, Reinforcement Learning, and Guardrails As publishers, we recognize the immense value of our content, and the concept of a conversational chatbot guiding users to explore and enhance their experiences with that amazing content is truly fascinating. But can publishers launch generative AI chatbots and sidestep the issues we read about daily, such as hallucinations, responses that aren't brand safe, and even jailbreaking? Read more. AdMonsters Publisher Forum Keynote Dr. Jon Roberts: Innovating Audience Targeting for a Cookieless World Roberts has been with Dotdash Meredith since 2013. As Chief Innovation Officer, Roberts oversees research, data science, and open market revenue. He was previously the President, Health & Finance, overseeing strategy for Verywell, Health, Parents, Investopedia, and The Balance, and has held various senior leadership roles, including Head of Data Science. Read more. MediaMath Bankruptcy: Impact on Publishers and the Fragile AdTech Ecosystem MediaMath filed for Chapter 11 Bankruptcy, and the ad tech community has started to mourn the once beloved DSP. As publishers face the possibility of non-payment for inventory purchased through MediaMath, industry experts emphasize the need for careful assessment, proactive communication, and a reevaluation of payment processes. Read more. Upcoming Events Aug. 6-9, 2023 | Publisher Forum: Coronado Island Nov. 5-8, 2023 | Publisher Forum: New Orleans View All Premium Jobs Digital Advertising Senior Associate Blueprint Interactive; Washington, DC Executive Director, Regulatory Affairs Advertising & Promotion Vertex Pharmaceuticals; Boston, MA Adjunct Instructor - Advertising & Design Seton Hall University; South Orange FP&A Lead Analyst - Advertising & Promotion Diageo; Budapest, HU View All Job Listings Digital Advertising Senior Associate Blueprint Interactive - washington, DC Adjunct Instructor - Advertising & Design Seton Hall University - South Orange, NJ Senior Accountant - Advertising Comcast - Philadelphia, Associate Director, Regulatory Affairs Advertising Promotion (Remote) Vertex Pharmaceuticals - Boston, Massachusetts Executive Director, Regulatory Affairs Advertising & Promotion (Remote) Vertex Pharmaceuticals - Boston, Massachusetts FP&A Lead Analyst - Advertising & Promotion Diageo - Budapest, Hungary Add A Job Listing | View All