 |
July 6, 2023 |
|
| |
 |
Why Aren't Publishers Concernd About Supply Path Optimization (SPO) |
| Earlier this year, Emodo surveyed advertisers and publishers about their top concerns. Predictably, the economy, the growth of attention metrics, and cookie deprecation are top worries for publishers. What is surprising is just how low supply path optimization (SPO) is on their priority list. Only 30% of publishers say it’s important for them. Despite less than a third of marketers ranking it high in priority, some see SPO as more of a concern for a buyer than a publisher. Read more. |
|
 |
Memorability Matters: The Role of Creative Innovation in a Post-cookie World |
| As publishers and advertisers contemplate the realities of a post-cookie world, many see attention metrics as a viable currency for evaluating inventory and assessing campaign success. Emodo teamed up with Persuasion.Art to create a new attention metrics methodology, called Creative Attention Effectiveness. This methodology allows advertisers to measure the impact of both ad slots and creative formats on ad effectiveness. Read more. |
|
 |
PubForum Coronado Early Bird Deadline Ends July 12 |
| With a hint of sun and a splash of the beach, ad and rev ops knowledge galore, and the opportunity to network with industry peers, PubForum Coronodao is the must-see upcoming ad tech conference. You only have a few more days to take advantage of our Early Bird Deadline. Don't miss the chance to get $200 off of your registration. Register now! |
|
|
|
 |
| Top Stories |
|
|
Sprouting from just a laptop and a little bit of code in 2015, AMA, previously known as A Million Ads, has grown into the leader in dynamic creative for digital audio advertising. And by using data to make each listener's experience more contextually-aware and personalized, they create a more compelling experience for listeners and deliver better outcomes for advertisers. Read more. |
|
As PRIDE month comes to a close, we wanted to learn more about Pilar Prassas' — VP, Advertising Revenue Operations, PGA Tour — career ascent, their film In Sickness and in Health about same-sex couples fighting to marry their partners, how hooping in college taught them the importance of team building, their advice for young LGBTQ+ women looking to get on the leadership track in ad tech, and what PRIDE means to them. Read more. |
|
Continuously establishing the right CPM floors to earn the highest revenue for your ad inventory without sacrificing fill rate is simply impossible to do manually. But it is possible to automate through dynamic flooring. Dynamic flooring is a way to intelligently and proactively adjust your floors based on real-time data from every pageview. Read more. |
|
|
|
 |
|
|
|
