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August 3, 2023 |
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IAB's Retail Media Buyer's Guide |
| The IAB created the Retail Media Buyer's Guide to address the challenges with RMNs reaching their full potential. Brands must establish a distinct value proposition to attract incremental investment in RMNs, blurring the lines between brand building and performance marketing. But as Retail Media has emerged as a robust privacy compliance tool, we know the medium is here to stay. It is now up to key stakeholders to collaborate to ensure RMNs benefit all involved parties. Read more. |
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Why I'm So Pumped for #PubForum Coronado Next Week |
| #PubForum Coronado is bringing together some of the brightest minds in advertising operations and revenue operations to discuss solutions to some of the industry's most pressing problems, like third-party cookie deprecation, sustainability, identity, CTV measurement, DEI&B, leadership in the era of quiet quitting and AI hype, plus more. But mostly, I'm excited about our top-notch keynotes, meeting with all of you, learning together, and kicking back and having some fun. Can't wait to see you all next week. - Lynne d Johnson, Content Director, AdMonsters. Register Now! |
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| Top Stories |
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HUMAN Security released its 2023 Bad Bot Holiday Report, which details what cybercriminals were up to last holiday season. The report offers websites and online retailers a look at their ploys so that security teams can keep their sites and their customers safe in the upcoming holiday season. Read more. |
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This collaboration of AI Digital and Sightly is an opportune time for brands, agencies, and marketers. Programmatic is at an inflection point where extracting value through programmatic technology has become invaluable for those who want to derive the most out of their advertising spend. Read more. |
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The anticipated cookie deprecation in 2024 is a seismic shift for publishers, including both challenges and opportunities in maintaining user engagement. Tell us about your engagement and goals for the next 12 to 18 months. By sharing your thoughts, you will contribute to shaping strategies that aim to create meaningful experiences for both your users and advertisers. Read more. |
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