AdMonsters July 3, 2019 Convergence at Last: Addressability Is the Good Word in Cannes As the word “Addressable!” echoed from beach to yacht to luxury suite across La Croisette in Cannes, a solidly digital friend asked me, “What does that even mean?” I smirked and replied, “It’s a TV…
Read MoreAdMonsters October 23, 2019 WarnerMedia’s Amit Chaturvedi Embraces Rebirth, Renewal of His Career “We have more content and more ways to consume content than in the history of time. If you’re in this business, the moment of time we’re in right now will be written in the annals of…
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Developers on a recent GitHub thread are really heated about the Chromium project freezing the User-Agent String that provides the advertising ecosystem with metadata about a user's browser name and version, operating system, and rendering engine used\. Many fear they'll no longer have the ability to access this information to…
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As the clock ticks on the two-year expiration of the third-party tracking cookie, the advertising industry wonders how advertising tracking and measurement will work. Google has proposed a plan called the Privacy Sandbox, a series of APIs intended to provide users with privacy while ensuring that programmatic will continue to…
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AdMonsters Editorial Director Gavin Dunaway doesn't always pay attention to Google earnings reports, but there were some surprising inclusions—and absences—in the fiscal year 2019 that got the ad tech speculation machine humming at full speed. There may be big changes for ad tech on the horizon—read more.
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The industry doesn’t need a direct replacement for the third-party tracking cookie, and there are already a variety of solutions out there to take its place without mentioning Google’s budding privacy sandbox. To dive further into the many identification options circling around the industry, I caught up with one of…
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Most publishers these days seem more focused on culling demand partners and supply path optimization than adding Johnny-come-latelys into their headers, so we were surprised to see Jounce Media report that duplicative auctions are up. However, a closer examination revealed even more interesting trends. Read more about it.
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Google’s recent announcement that it would follow Safari and Firefox in eliminating third-party tracking cookies—within two years—shook the digital advertising industry like an earthquake off the Richter scale. Are you panicking at the idea that the majority of your inventory will soon lack identifiers? Are you hyperventilating about digital publishers'…
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