The tech titan Google has found itself in another antitrust debacle. The EU dropped a bombshell, charging them with violating EU antitrust laws. Google's dominance in online advertising has led them down a slippery slope, undercutting their competitors left and right.
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Recently, data collaboration platform and clean room solution, Optable closed a $20M Series A financing deal to beef up their global expansion and support a rapidly growing client base. Among the Series investors is Hearst Ventures, which allows for a partnership between Optable and Hearst Media to amplify the value…
Read MoreAdMonsters June 2, 2023 Navigating the [Not so] Great Layoff When the economy is strong and growing, outsourcing tasks and roles to skilled and experienced specialists enables publishers to expand their capacity and grow their operations quickly. During tighter cycles, publishers can ramp down their use and cost of…
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As the ecosystem prepares for cookie deprecation, the analytical eye can spot this trend through the string of post-cookie solutions — data clean rooms, alternative IDs, and Seller Defined Audiences. Is this the way to go?
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Presently holding the esteemed position of VP of Programmatic Strategy and Analytics at NBCUniversal, Michelle Kim's rich heritage has given her the invaluable ability to adapt effortlessly in any given situation.
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Angelina Eng watched the digital media industry evolve into what it is today, and now she works with the IAB as VP of Measurement, Addressability, and Data Center.
Read MoreAdMonsters May 11, 2023 Emodo SSP Survey Says Marketers Crave Innovation Supply Side Platforms are an integral part of the Real-Time Bidding process. They enable publishers to sell inventory at scale to fill available inventory and ensure they maximize the revenue from impressions.The status quo for SSP protocol is…
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During his keynote, “How AI is Reshaping Media Buying and Selling,” at the AdMonsters Ops Conference, Mark Sturino, VP, Data and Analytics, Good Apple will share how media agencies and publishers can best incorporate AI to solve challenges from ad effectiveness and consumer engagement to brand safety and cross-device targeting.
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With a career covering the gamut of every aspect of ad tech, Glenda Bautista-Baker, Senior Director of Product, PMC, is a shapeshifter of sorts. Whether it's the sales side, product, or data analytics, Glenda developed a bird-eye view of the ecosystem. This experience has made her a unique problem-solver. In honor…
Read MoreAdMonsters April 20, 2023 Is Micro-targeting Giving the Digital Advertising Sector a Bad Rap? Micro-targeting based on behavioral data was supposed to be a good thing for all parties involved in the equation: brands, publishers and consumers. But those benefits haven’t panned out. It hasn’t been suitable for publishers.…
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