Features

PubForum Spotlight: We’ve Always Been At War With Bad Ads

Publishers add more ads per page and lower their floors to capture more revenue, hoping to ride things out until higher CPMs return.  Unfortunately, more ads, lower floors, and other desperate moves lead to more opportunities for bad actors to step in. And users will adopt blockers to maintain a…

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PubForum Video: Keynote Jessica B. Lee, Loeb & Loeb, on Braving CCPA

The first CCPA Class Action was filed against clothing retailer Hanna Andersson and Salesforce and California's Attorney General has modified proposed regulations. And still, CCPA remains just as confusing as ever. That's why we brought privacy expert—Jessica B. Lee, Partner and Co-Chair of Privacy, Security & Data Innovations at Loeb…

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PubForum Spotlight: Evolving Ad Operations Through Self-Service

Self-service ad operations and media sales is really trending right now—Spotify, Hulu and Hearst are all doing it. At the recent PubForum in Santa Monica, Peo Persson, Co-Founder and CPO, DanAds, talked about the latest self-service ad operations and showcased how it could make publisher’s lives a little easier. We…

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Coronavirus’ Media Fallout Spreads

Coronavirus is hurdling toward a distressing crossroads. Even though people are more active online than probably ever before, many publishers can’t monetize the traffic because they can’t draw advertiser spend. All the data suggests publishers are going to have a hard time waiting this out till the advertising faucets turn…

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