Search results for brand safety
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ADM-NL-20240118-ADM-Weekly
AdMonsters January 18, 2024 The FTC’s Push for Privacy: Setting the Stage for Federal Regulation and AI's Future A recent study, by data compliance tech company, Compliant, revealed that 90% of publishers shared consumer data with third parties without consent. It's high time publishers and ad tech companies prioritize…
Read MoreThe Privacy Sandbox Debate; Industry Lacks Prep for Cookie Deprecation; OpenAI v. NYT Saga; CES Products
The Privacy Sandbox launched a polarizing debate even before Chrome enacted its Tracking Protection feature on 1% of its audience. Notably, The Trade Desk refuses to participate in the Privacy Sandbox initiative. The DSP called out big G, stating, "Google is self-serving and sandbox solutions are inadequate."
Read MoreThe Uncharted Terrain: Political Advertising in 2024’s Streaming Ecosystem
Will CTV pick the next president? To win in 2024, political advertisers must prepare to rethink decades' worth of proven strategies while maximizing their data assets to take advantage of the television's fast-evolving, advanced targeting capabilities.
Read MoreStreaming Into the Future: CTV Predictions of 2024
Some see sports as linear's saving grace, but with live sports more prevalent than ever on CTV, only time will tell if linear has a lasting impact. ComScore's annual State of Streaming report shows that the number of CTV hours per household has increased by 21%. Numbers are only expected to go…
Read MoreProhaska Study Says 1 in 3 U.S. Advertisers Blocked News Entirely
Prohaska teamed up with Advertiser Perceptions and surveyed 110 US advertisers, publishers and ad tech professionals in November 2023 to learn more about industry practices behind supporting quality news advertising while also fighting disinformation. The Supporting Quality News Content:A Look at Advertisers, Publishers and Ad Tech Professionals revealed some eye-opening findings.
Read MoreThe AI Takeover: AdMonsters 2024 Generative AI Predictions
In 2023, Generative AI was the new kid on the block, and everyone wanted to see what all the hype was about. Yet, as Jeremy Haft, Chief Revenue Officer, Digital Remedy, said, “2024 marks a pivotal year as the buzz surrounding Generative AI transforms into tangible actions within the advertising…
Read MoreGoogle’s IP Protection Raises Concerns for Some Advertisers
Google's IP Protection is a proposed feature that blocks websites from tracking users' digital lives. Some advertisers have raised concerns about the potential impact of IP Protection on ad targeting and measurement. Location-based targeting will take a hit, which for some advertisers means more than just retargeting users' mobile devices…
Read MoreSocial Platforms Made $11b Off Minors; GroupM’s Streaming TV Group; OpenAI Seeks Deals With News Pubs
Even with legislation like COPPA on the books, which helps parents regulate information collected about their children aged 13 and younger when they go online, more needs to be done to protect the 18 and under demographic.
Read MoreThe Big Pull at CES Conference? Generative AI
CES expects more than 130,000 people to attend this week, and generative AI was one of the biggest draws for the conference. The conference hosts dozens of talks centered around AI with a focus on marketing, social media, entertainment, government regulation and much more.
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