If you're a retailer looking to maximize shopper engagement and campaign efficacy, Paul Brenner, SVP of Retail Media & Partnerships at Vibenomics, emphasizes leveraging advanced targeting and in-store technology.
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AdMonsters, the go-to industry resource for the advertising and revenue ops community, is thrilled to reveal its inaugural AdMonsters Dream Team picks. The Dream Team shines the spotlight on brilliant minds and visionary leaders within ad operations and revenue optimization.
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At the Cannes Lions Festival, Wall Street Journal publisher Almar Latour called out advertisers for avoiding credible news outlets over brand safety, exacerbating their financial struggles. His sentiment is in line with a recent Prohaska study which revealed that 30% of publishers' ad inventory was blocked from advertisers spend due…
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In a thought-provoking interview with WPP Chief Executive Mark Read, Elon Musk shared his vision for the future, covering topics from advertising on X and AI.
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This past week, LinkedIn announced multiple new features focused on enhancing the B2B user experience, and that didn't stop in Cannes. Here's a guide including everything you need to know.
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In an exclusive interview, Albert Thompson, Managing Director of Digital at Walton Isaacson, dissects The Trade Desk's controversial Top 100 List. Thompson shares candid insights on the list's implications for publishers, advertisers, and the future of digital advertising.
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Every June, companies prep pride campaigns. It’s incredibly important for companies who believe in LGBTQIA+ rights to speak up. Yet, many are shying away from expressing support either from fear of conservative backlash (remember what happened with Target’s Pride collections last year?) or of accusations of rainbow-washing.
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As the first independent DEI&B Trade Organization for the global marketing industry, BRIDGE believes that inclusion is not just a moral imperative but also a business necessity. BRIDGE integrates inclusion into traditional workplaces, marketing management, and commercial practices.
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Apple's highly anticipated Web Eraser, an AI-driven privacy feature for iOS 18, was a no-show at WWDC 2024, leaving many in the digital media and advertising industry on edge. Although the feature didn't make it into the final release, industry experts believe it’s only a matter of time before Apple…
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Søren H. Dinesen, CEO of Digiseg, delves into the privacy dilemma as cookie deprecation raises new concerns about consumer expectations. From the early days of contextual ads to the rise of identity resolution graphs, Dinesen unpacks how the ad tech industry continues to track users despite privacy regulations.
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