Fall is the time of year when brands invest in targeting students and families online. For one, advertisers have started to analyze the effectiveness of their back-to-school campaigns, especially when online shopping activity is on the upswing. In addition, smart ...
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I recently noted the cyclical nature of ad tech issues, and nowhere has that been more apparent than in brand safety's reappearance in the forefront of advertisers' and publishers' concerns. As technology and content have evolved, we need to reconsider ...
Read MoreOnline Webcast: October 26, 2010 at 1pm EST.OverviewAs brand safety and verification services have taken off in the online advertising space, most networks are simply reacting to this change in how business is done. Others have seen that they can provide ...
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The discussion around brand safety has risen from a murmur to a prolonged roar, and it doesn’t seem to be quieting down anytime soon. In part, that’s because more issues and more sub-threads keep getting pulled into that ...
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Well, well, well—look who is back in the brand safety doghouse. A new CNN investigation shows that video creative from hundreds of brands ended up next to extremist content—I was particularly rattled that messages from Jerusalem's Friends of ...
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Brand safety is one of the hottest topics in digital media right now—in part because it’s not just one topic, but many. Brand safety isn’t only about content adjacency anymore. Marketers have their own goals that fall ...
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AdSafe launched an ad verification platform for ad networks and publishers called the AdSafe Network Monitor®. Read the press release. We asked Kent Wakeford of AdSafe a few questions about the new product.To date “Ad-Verification” services have primarily been ...
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AdMonsters’ 44th Publisher Forum wrapped, but I’m still here in Huntington Beach, CA, decompressing a bit and quietly assembling the event summary attendees can share with their teams when they’re back in the office. There’s a lot ...
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Included in the latest round of updates for the multi-purpose media platform are the industry’s first real-time brand safety controls, new contextual data from best-of-breed vendors and brand new shiny video advertising optimisation features. The new contextual targeting capabilities ...
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When the GABBCON (Global Audience Based Buying Conference and Consultancy) New York event first came to the attention of the AdMonsters team, we were struck by the clearly in-the-weeds, up-to-date media and ad tech topics highlighted all over its agenda. ...
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