Online Webcast: October 26, 2010 at 1pm EST.OverviewAs brand safety and verification services have taken off in the online advertising space, most networks are simply reacting to this change in how business is done. Others have seen that they can provide ...
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Fall is the time of year when brands invest in targeting students and families online. For one, advertisers have started to analyze the effectiveness of their back-to-school campaigns, especially when online shopping activity is on the upswing. In addition, smart ...
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The discussion around brand safety has risen from a murmur to a prolonged roar, and it doesn’t seem to be quieting down anytime soon. In part, that’s because more issues and more sub-threads keep getting pulled into that ...
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I recently noted the cyclical nature of ad tech issues, and nowhere has that been more apparent than in brand safety's reappearance in the forefront of advertisers' and publishers' concerns. As technology and content have evolved, we need to reconsider ...
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Brand safety is one of the hottest topics in digital media right now—in part because it’s not just one topic, but many. Brand safety isn’t only about content adjacency anymore. Marketers have their own goals that fall ...
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Well, well, well—look who is back in the brand safety doghouse. A new CNN investigation shows that video creative from hundreds of brands ended up next to extremist content—I was particularly rattled that messages from Jerusalem's Friends of ...
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We’ve all heard that the definition of insanity is doing the same thing over and over but expecting different results. The online ad industry is vocal about the need for more brand advertising to move online as consumers tune ...
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“The average user scrolls through 300-feet worth of newsfeeds every day—that’s the height of the statue of liberty,” explains Ryan Pauley, CRO of Vox Media, citing one of his favorite statistics. “How do you build a relationship with ...
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I wouldn’t be surprised if you attributed my recent silence to nursing a three-week hangover after Cannes Lions 2019. Yes, people tend to think of the festival as a refuge for advertising binge-drinking—and I won’t deny that copious ...
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No, I didn't go to Cannes last week. Did I want to? Honestly, yachts and rosé have never been my thing (Cheap beer in a dirty rock club? Now you're talking my language), and the gladhanding awards bit makes me ...
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