As retail media expands, so does its complexity. It’s no longer just about placing ads but leveraging retailer-specific insights, ad innovation, and personalization. The right provider will offer precision targeting, data transparency, and seamless campaign integration, helping advertisers achieve measurable, data-driven results in an increasingly competitive landscape.
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California is at it again. Just like they did with CCPA and data privacy, they’re ready to take the lead, this time with AI regulation through SB 1047. The bill zeroes in on safety measures for large-scale AI models, including mandatory testing and “kill switches” for rogue systems.
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Is Google the world’s biggest data broker? As the US vs Google ad tech trial unfolds, Chalice’s Adam Heimlich explores how Google used data to dominate display advertising, manipulate auctions, and crush competition. Discover the hidden tactics behind its market power and what it means for the future of digital…
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As political ad spend surges in OOH, publishers seize the opportunity to capture voter attention. Discover how creative campaigns, programmatic, and location-based targeting drive the future of political messaging in OOH and DOOH formats.
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You must dig deep into each PET solution, to decide which works best for your business goals. For instance, how do you decide which Data Clean Rooms (DCR) fits best? We analyzed to discover seven of the top Data Clean Room solutions to help you find the perfect fit for…
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As advertisers grapple with the complexities of the open web, it's time to rethink outdated perceptions. Discover how leveraging new technologies and consumer insights can unlock opportunities to create more meaningful connections. Here's what brands need to know to stay ahead in the evolving digital landscape.
Read MoreAdMonsters September 5, 2024 How Video Publishers Can Create A Comprehensive Ad Monetization Strategy Learn how video publishers can optimize ad revenue through data-driven metrics, building a strong demand stack, and exploring alternative revenue streams like audience extension. Boost your strategy with these actionable insights for CTV and FAST…
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Can a week really go by in ad tech without Google being under the microscope? Google's incentive programs for agencies are under intense scrutiny as new documents filed in the Department of Justice's antitrust trial against the tech giant reveal new details.
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GumGum’s latest analysis reveals how contextual advertising tools reshape political campaigns by uncovering significant media trends and sentiment shifts, offering strategic insights for tailoring messaging and targeting.
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Retail media is more than just a performance channel — it's a brand-building powerhouse. Discover how retail media is transforming advertising, from Amazon's pioneering role to the untapped brand marketing potential in this $46B industry poised to hit $100B by 2026.
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