A Teads' study surveyed 555 publishers across 58 countries, revealing an urgent need for the industry to adapt quickly. At Cannes, we met with Natalie Bastian, CMO of Teads, and were pleasantly surprised to be joined by Simon Klein, Global Head of Publishing. Onboard a yacht with a crisp blue…
Read MoreAdMonsters July 11, 2024 SCOTUS Overturned the Chevron Deference Precedent…What Does It Mean for Advertising? No matter where you stand on the political spectrum, it's hard not to watch the Supreme Court since it established its conservative majority. Now, the dominoes just keep on falling. With the 1984 Chevron…
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No matter where you stand on the political spectrum, it's hard not to watch the Supreme Court since it established its conservative majority. Now, the dominoes just keep on falling. With the 1984 Chevron Deference precedent overturning, power has shifted away from the executive branch to the judiciary, potentially transforming…
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It's no surprise that political ad spend is booming this year, especially with a pivotal presidential election approaching, but the spend is higher than analysts initially expected. AdImpact originally forecasted political ad spending at $10.2 billion, but it has shot up to $10.7 billion.
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As much as we hate to admit, misinformation is a plague online. Any social media blogger or user can post a screenshot or salacious news without a fact check, and audiences will run with it. Now, with AI deep fakes becoming even more convincing, this problem is bound to get…
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At Cannes Lions 2024, the conversations were as lively and diverse as the French Riviera itself. Amid the glitz and glamour, we sat down with several leading digital media and advertising figures to get their take on the future. From exploring ID-less solutions to leveraging retail media data, the strategies for…
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As an omni-channel DSP with unique first-party identity solutions, Yahoo saw an opportunity to create a unique offering in the marketplace and did just that. The strategy behind Yahoo Creative was shaped by feedback from clients, who stressed the need for creative tools backed by trusted identity solutions.
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Discover how generative AI is driving a near-20% increase in "Made for Advertising" (MFA) sites, and learn from DoubleVerify's Chief Innovation Officer, Jack Smith, how to navigate this evolving trend.
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Amid the seaside backdrop and occasional gusts of wind, industry heavyweights shared their visions for the future. From AI-enhanced campaign execution to the power of community-building, the sessions were rich with actionable insights and collaborative spirit. Let's dive into how leading publishers are navigating these trends and setting the stage…
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The Ad Tech Accelerator curriculum brings buyers and sellers together to work through specific issues that improve overall efficiency, effectiveness and financial returns. These deep, informative sessions are designed for leaders and operators across the industry ecosystem. Each will be led by industry experts recruited by Prohaska Consulting based on…
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