This week, Google threw the ad tech industry for a loop by announcing a significant shift in its privacy strategy. Contrary to its long-standing plan to eliminate third-party cookies from its Chrome browser, Google has revealed it will offer users the option to opt out of third-party cookies through a…
Read MoreAdMonsters July 18, 2024 Yahoo ConnectID's New Integration Boosts Publisher Profits Without Cookies This seamless integration allows publishers who have adopted LiveRamp’s ATS to unlock additional demand from Yahoo DSP, substantially improving the monetization of their addressable supply. "Demand-side interoperability has been a key feature, and now, with our…
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In this op-ed by Dave Dembowski, SVP of Global Sales at Operative, discover how live sports streaming revolutionizes brand advertising, blending traditional broadcast strategies with digital innovation. Explore the complex dynamics, major players, and future sports broadcasting landscape in the streaming era.
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The ad tech industry is working overtime to prevent privacy compliance mishaps, but every once in a while, bad actors seep in between the cracks. Noyb, a prominent tech watchdog, has backed a complaint against Microsoft's advertising subsidiary Xandr, accusing it of violating data access rules and providing inaccurate data.
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A Teads' study surveyed 555 publishers across 58 countries, revealing an urgent need for the industry to adapt quickly. At Cannes, we met with Natalie Bastian, CMO of Teads, and were pleasantly surprised to be joined by Simon Klein, Global Head of Publishing. Onboard a yacht with a crisp blue…
Read MoreAdMonsters July 11, 2024 SCOTUS Overturned the Chevron Deference Precedent…What Does It Mean for Advertising? No matter where you stand on the political spectrum, it's hard not to watch the Supreme Court since it established its conservative majority. Now, the dominoes just keep on falling. With the 1984 Chevron…
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No matter where you stand on the political spectrum, it's hard not to watch the Supreme Court since it established its conservative majority. Now, the dominoes just keep on falling. With the 1984 Chevron Deference precedent overturning, power has shifted away from the executive branch to the judiciary, potentially transforming…
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It's no surprise that political ad spend is booming this year, especially with a pivotal presidential election approaching, but the spend is higher than analysts initially expected. AdImpact originally forecasted political ad spending at $10.2 billion, but it has shot up to $10.7 billion.
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As much as we hate to admit, misinformation is a plague online. Any social media blogger or user can post a screenshot or salacious news without a fact check, and audiences will run with it. Now, with AI deep fakes becoming even more convincing, this problem is bound to get…
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At Cannes Lions 2024, the conversations were as lively and diverse as the French Riviera itself. Amid the glitz and glamour, we sat down with several leading digital media and advertising figures to get their take on the future. From exploring ID-less solutions to leveraging retail media data, the strategies for…
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