Features

Thoughts on US Publisher Forum XXII in New Jersey

Last week the AdMonsters descended on the land of Bon Jovi and Springsteen ready to "embrace their inner jersey" as well as, you know, talk about topics important to ad operations. And believe me - there is a lot to talk about. Let's get down to business and recap some…

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Member Profile: Julian Zilberbrand

The AdMonsters community is comprised of the top Ad Operations professionals in the industry. In a new feature for our site, we'll highlight members and ask them about what they are working on as well as their thoughts on a variety of topics.This week we feature Julian Zilberbrand, Vice President,…

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Can you offer your clients deep ‘engagement’?

Editor's note: Originally posted on the Operative Blog.That seems to be the latest measurement buzz word.  Now…let me ask in a different way. Can your Ad Sales and Ad Ops teams scale to achieve the NEW technical demands of media buyers?In 2010, digital publishers in the US and Europe that are…

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Ad Servers: Wanted Dead or Alive

Yes, you can expect more Bon Jovi references as we prepare for our 22nd Publisher Forum in New Jersey on March 7th. Certain to be discussed at the forum are two announcements that have been made in the past few days. The Rubicon Project struck first, declaring that the ad…

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