Features

5 Signs That Your Job is Safe

Even in a time where our industry continues to show strong signs of growth job security remains an issue within the new media community. Being in the midst of an industry such as ours means it is common place to work alongside and even help to introduce new and more…

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Bringing RTB to Asia-Pacific: Q&A with Matt Harty

  This exclusive interview with Matt Harty, General Manager, Accuen APAC at Annalect (Omnicom Media Group), is brought to you by AdMonsters Southeast Asia. AdMonsters Southeast Asia brings commercial directors and operations leaders at the forefront of the field in the region together to lead the discussion on building the market and…

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The State of SSPs: Classic vs. New

The Forrester Wave report on Sell-Side Platforms sets the stage for the publisher ecosystem in 2012 by labeling SSPs a “vital part of the publisher tech stack.” The SSP is an increasingly necessary tool for managing and optimizing a plethora of indirect sales channels – oh, and making sure they’re…

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Do All Your Cookies Taste the Same?

When considering which data to buy and layer onto campaigns, marketers are becoming lost in a sea of segments. Several data buyers have told me they have access to 50,000 segments. That’s 50 with 3 zeroes. Which cookies should you buy? How can you differentiate one company’s 500 segments from…

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DataXu Goes Global – Q&A with VP of Marketing Julie Ginches

DataXu, provider of the industry’s no1 ranked DSP today (10 Jan 2012) announced that it had acquired Europe’s leading DSP platform Mexad.Read our Q&A on the thought process behind the decision and more with DataXu’s Vice President of Marketing Jule Ginches below.Rumor has it, DataXu's technology was originally developed for…

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