🌯 LA Times Woes Signal It’s Time to Reinvent the Newsroom

The news business is on the ropes in general, but what’s been happening lately at The Los Angeles Times is particularly grim. How are publishers responding to all of this instability and disruption?

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🌯 Did Publishers Waste Time Playing in the Privacy Sandbox?

Now that Google hit pause on its grand plan to kill third-party cookies in Chrome, publishers can breathe a sigh of relief (for now). But was the time spent testing the Privacy Sandbox worth it?

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🌯 Ad Dollars and Google Antitrust Drama: 2024’s Banner Year, 2025’s Bumpy Ride

Digital ad revenue in the U.S. hit an all-time high of $259 billion in 2024—a 15% year-over-year surge and the fastest pace of growth since 2021. But was is the outlook for 2025?

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🌯 Tariff Timeout: Can Publishers Make the Most of the 90-Day Reprieve?

Trump's tariffs caused economic chaos, even after the 90 days pause, but working through change and economic uncertainty is nothing new for publishers.

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🌯 Can the EU Rein in Big Tech While Avoiding a Trade War?

The European Commission is set to issue fines against Apple and Meta for violating the DMA—its first levies under the law.

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Audience Is an Opportunity, Not a Threat: Q&A With DoubleClick

Yes, audience data is kind of a monster to most publishers, but it's a friendly one, kind of like the wiseacres in Monsters, Inc. Really, you can't be scared to embrace it. Before he explains the art of audience market navigation to the Boston PubForum audience, we caught up with DoubleClick…

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Field Report: Programmatic Premium Is Something to Talk About at Digiday Exchange

The term seemed to be omnipresent at Digiday Exchange last Thursday. “Programmatic premium” – The phrase came up in many sessions and was overheard in chatter during coffee breaks. If programmatic premium had a scent, it would have lingered throughout the great hall of the W Hotel all day long.During…

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How Much for That Video View? Q&A With Visible Measures

On Wednesday, Boston PubForum sponsor and digital video specialist Visible Measures announced it had hauled in an impressive $21.5 million in funding. We caught up with Paul Botto, GM of Analytics & SVP of Business Development, to hear how the company has pushed beyond its video analytics roots, the value of…

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Let’s Hear It for the Girls… And All That Extra Inventory

The past two weeks’ Olympic triumphs and tragedies have driven home to me the importance of publishers’ need to use technology to monetize dramatic spikes in traffic. Ok, you wonder how I can make the leap from sports spectaculars to advertising inventory monetization.London 2012 is an amazing – actually a…

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PubForum Boston: Stepping Up to the Plate

It seems quite appropriate that we’re holding this summer’s US Publisher Forum in Boston, where the spirit of baseball streams through the streets and gutters. Accordingly, the best metaphor to describe the theme of this event is “stepping up to the plate” – as Hill Holiday’s Adam Cahill will explain…

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