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🌯 Business Insider’s Layoffs Are a Tremor in a Bigger Media Quake
Business Insider, once the poster child for viral news and breakneck traffic growth, slashed 21% of its staff—at least 100 jobs. But this is not an anomaly.
AdMonsters Sell Side Summit Sell Side Summit Fort Lauderdale 2025
Next Event:
March 5-6, 2026 | New York, NY
500+ Leaders. 2 Days. 1 Convergent Marketplace. Previously CTV Connect, Convergent TV World is where the worlds of linear TV, streaming, CTV, gaming, retail media, and digital out-of-home come together. Audiences no longer live in silos, and neither can marketers. This event brings together brands, agencies, publishers, networks, and tech leaders to tackle the challenges of […]
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🌯 LA Times Woes Signal It’s Time to Reinvent the Newsroom
The news business is on the ropes in general, but what’s been happening lately at The Los Angeles Times is particularly grim. How are publishers responding to all of this instability and disruption?
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🌯 Did Publishers Waste Time Playing in the Privacy Sandbox?
Now that Google hit pause on its grand plan to kill third-party cookies in Chrome, publishers can breathe a sigh of relief (for now). But was the time spent testing the Privacy Sandbox worth it?
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🌯 Ad Dollars and Google Antitrust Drama: 2024’s Banner Year, 2025’s Bumpy Ride
Digital ad revenue in the U.S. hit an all-time high of $259 billion in 2024—a 15% year-over-year surge and the fastest pace of growth since 2021. But was is the outlook for 2025?
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🌯 Tariff Timeout: Can Publishers Make the Most of the 90-Day Reprieve?
Trump's tariffs caused economic chaos, even after the 90 days pause, but working through change and economic uncertainty is nothing new for publishers.
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🌯 Can the EU Rein in Big Tech While Avoiding a Trade War?
The European Commission is set to issue fines against Apple and Meta for violating the DMA—its first levies under the law.
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AdMonsters Professional Services Now Powered by Acceleration
New global partnership provides unique, robust and pragmatic consulting solutions for digital media companies. New York (October 1, 2012) – AdMonsters, the global professional community and source of strategic insight for digital advertising operations, technology and strategy announced today a new partnership with Acceleration, the leading digital marketing technology services and…
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For Love of Weather: Q&A With Curt Hecht, Global CRO, The Weather Channel
After 24 years at Publicis, with the most recent role being CEO at the VivaKi Nerve Center, Curt Hecht made the leap across the aisle to joining his old VivaKi boss David Kenny at The Weather Channel. But making his move to the role of Global Chief Revenue Officer wasn't just…
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Closing the Loop: Getting the Full Revenue Picture in Salesforce
In Madrona's last post at AdMonsters, we highlighted how you can set up Salesforce to forecast media sales. This article builds on that approach and adds a technique to blend data from the ad server to get a true all-up revenue forecast.Revenue Forecasting Is More Than Just Tracking SalesRevenue forecasting…
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Turning Big Data into Big Analytics
The press has lately been wall to wall with revelations about the emergent ‘data economy.’ True, we have the means to collect a wide variety of data from a variety of consumers in every industry, but that alone isn’t enough to spurn a data ‘revolution.’ Numbers alone are just numbers.…
Read MoreHow Consumers Are Driving a New Acceptance of Mobile Advertising
Anyone who has been working in mobile advertising for any significant amount of time could easily count enough ‘revolutions,’ ‘Year(s) of Mobile,’ or 2.0 moments to need both hands. For the most part, these innovations and moments have resulted in stunning capabilities but very little ROI growth. This is because…
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