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🌯 Business Insider’s Layoffs Are a Tremor in a Bigger Media Quake
Business Insider, once the poster child for viral news and breakneck traffic growth, slashed 21% of its staff—at least 100 jobs. But this is not an anomaly.
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Programmatic AI is where 500 digital leaders convene to turn intelligence into outcomes. No vaporware. No hand-waving. Just the real stuff: how to apply AI right now to plan smarter, buy faster, and automate creative that performs. Walk away with the workflows, playbooks, and proof points that make you the person who saw the future […]
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🌯 LA Times Woes Signal It’s Time to Reinvent the Newsroom
The news business is on the ropes in general, but what’s been happening lately at The Los Angeles Times is particularly grim. How are publishers responding to all of this instability and disruption?
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🌯 Did Publishers Waste Time Playing in the Privacy Sandbox?
Now that Google hit pause on its grand plan to kill third-party cookies in Chrome, publishers can breathe a sigh of relief (for now). But was the time spent testing the Privacy Sandbox worth it?
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🌯 Ad Dollars and Google Antitrust Drama: 2024’s Banner Year, 2025’s Bumpy Ride
Digital ad revenue in the U.S. hit an all-time high of $259 billion in 2024—a 15% year-over-year surge and the fastest pace of growth since 2021. But was is the outlook for 2025?
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🌯 Tariff Timeout: Can Publishers Make the Most of the 90-Day Reprieve?
Trump's tariffs caused economic chaos, even after the 90 days pause, but working through change and economic uncertainty is nothing new for publishers.
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🌯 Can the EU Rein in Big Tech While Avoiding a Trade War?
The European Commission is set to issue fines against Apple and Meta for violating the DMA—its first levies under the law.
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Digital Strategy: At the Intersection of Anytime & Anywhere
Two central themes emerged from AdMonsters Screens held in London this past November: screens are everywhere and consumers can be reached on more than one at a time. Thanks to the proliferation of the Internet and mobile devices, the opportunity to interact with users anywhere and everywhere is totally viable…
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Video Everywhere, But Who’s Watching?
Video is everywhere, and everyone wants it. Whether from desktops or smartphones, 183 million people in the U.S. watched over 37 billion online videos in October 2012 alone, according to comScore. With daily unique views jumping 30% in the past year, video growth shows no sign of slowing, especially as…
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Operative: Audio Q&A With Simulmedia’s Dave Morgan on TV Audience Targeting
At Ad:Tech NYC, Venture Capitalist Fred Wilson and Simulmedia CEO Dave Morgan took the stage for a wide ranging discussion on the future of digital media. The Op-Ed covered the core of that discussion in a piece last week, and also tracked down Morgan after the chat for a brief…
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Eliminating the Ad-Related Culprits in Video Latency
Viewers hate waiting... But does waiting for content to load actually impact user engagement? Publishers instinctively know that better user-experience leads to a larger, more engaged audience, which in turn means more revenue. To help quantify this correlation, Akamai conducted a study (PDF) to measure the correlation between online video load…
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Making the Most of the Mobile Leftovers
I recently began reading a novel by Tom Perrotta called The Leftovers that imagines a suburban US neighborhood post-Rapture. One of the religious sects that emerges in the novel is named the Guilty Remnant. It isn’t often I read a novel that reminds me of my job managing yield for…
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