There’s a lot for attendees to look for at 2017’s expanded version of Ops (June 5-6 in New York), and in the interim, we have something for you to look at. AdMonsters rolled out a series of preview videos earlier this week, where you can scope out what you can expect from the event. Watch and listen to these previews, featuring Ops speakers and AdMonsters staff: Larry Allen of Turner talks about how the application of data and analytics in cross-platform video can help make advertising better for consumers. Oleg Korenfeld of Mediavest | Spark suggests the digital ad industry has over-engineered and needs to come together to evaluate what we really need. Jeremy Steinberg of the Weather Company looks toward what agencies and ad tech executives need to know about AI and cognition in order to drive the future of the industry. And AdMonsters’ own Rob Beeler and Gavin Dunaway explain what’s on the agenda for both days of Ops, including 30-plus sessions and the alluringly titled Programmania.
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