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OPS approaches! Our yearly one-day gathering in NYC of more than 700 digital strategists from publishers, brands and agencies is merely a few weeks away (June 7!). If you’ve given a gander to the agenda lately, you may have noticed… There’s a lot going on. Yes, at times we are going to have six concurrent sessions on four floors covering the hottest happenings in digital media and marketing.
In the past, I’ve had people complain to me that there was just too much content to take in at OPS, to which I replied, “You think it’s hard to attend this event? You try assembling all these damn sessions and wrangling these prima donna speakers and then we’ll talk, you whiny miscreant!” before slipping away to my hidey spot behind the bar and crying between swigs off a bottle of Maker’s Mark.
What was I talking about again?
Oh yeah – there’s a reason why we offer group discounts. OPS is a team experience – not only is it great to have multiple people from a company divide and conquer the agenda, we appreciate having several of representatives from a publisher, agency or brand adding to discussions in a variety of areas – on a variety of floors.
At the same time, just looking at that agenda is daunting. Frankly, it’s been haunting my sleep for the past month or so, so I can’t bear to look at… Not again… To make the agenda more approachable, we decided to map it out by topic. If you’re looking for a certain area – programmatic, mobile, digital video, etc. – we’ve cut up the schedule to find the best sessions for you. Next to each pick is the track and floor.
Pumped for Programmatic
9:10 TripleLift Session (Launchpad – 1st Floor)
9:20 How Technology Is Powering the Washington Post’s Future (Launchpad – 1st Floor)
10:20 How Time Inc. Uses Header Tag to Enable Democratized Automated Media Buying (Launchpad – 1st Floor)
11:10 The Future of Media Buying (Transformers – 4th Floor) or Header Bidding: Understanding the Developer Perspective for Non-Developers (Deep Divers – 5th Floor)
12:00 Optimizing Ad Operation With Growing 2nd Channel Monetization (Innovators – 2nd Floor) or Inside the IAB’s Data 1.0 Initiative (Deep Divers – 5th Floor)
2:10 Quality Control: Stop Ad Blocking Before It Starts (Transformers – 4th Floor) or Audience Extension and Media Buying for Publishers (Deep Divers – 5th Floor)
3:20 Location Data: Mobile Programmatic’s Secret Sauce (Innovators – 2nd Floor) or Sonobi Panel (Transformers – 4th Floor)
4:30 Digital Decides: How Ad Tech Will Shake Up the 2016 Election (Launchpad – 1st Floor)
Mad About Mobile
9:20 How Technology Is Powering the Washington Post’s Future (Launchpad – 1st Floor)
11:10 Smart AdServer Interview (Innovators – 2nd Floor)
12:20 Take it Off-Site: Platform Publishing Opportunities (Innovators – 2nd Floor) or Pre-Roll and Beyond: Top Video Monetization Practices of Mobile App Publishers (Transformers – 4th Floor)
3:20 Location Data: Mobile Programmatic’s Secret Sauce (Innovators – 2nd Floor)
5:00 A Very Special Session With Shazam (Launchpad – 1st Floor)
Nuts for Native (or Cuckoo for Content Marketing)
9:10 AM TripleLift Session (Launchpad – 1st Floor)
9:20 AM How Technology Is Powering the Washington Post’s Future (Launchpad – 1st Floor)
12:20 PM Content Marketing in a Native Landscape (Thought Leaders – Altman) or Take It Off-Site: Platform Publishing Opportunities (Transformers – 4th Floor)
2:10 PM Native Advertising, Hot Off the Wire (Innovators – 2nd Floor)
3:20 PM Segments of the Future: Pinterest’s Ground-Breaking Data-Crunching (Innovators – 2nd Floor)
5:00 PM A Very Special Session With Shazam (Launchpad – 1st Floor)
The Axis of Frustration (Viewability, Non-Human Traffic, Ad Blocking)
10:30 AM Integral Ad Science Kickoff (Thought Leaders – Altman)
11:10 AM Two Headed-Beast: Viewability and Ad Blocking (Thought Leaders – Altman)
12:20 PM Viewability: All in the Terms and Conditions (Transformers – 4th Floor)
2:10 PM Quality Control: Stop Ad Blocking Before It Starts (Innovators – 2nd Floor)
3:20 PM Where the Wild Bots Are: Understanding the Impact of Non-Human Traffic (Transformers – 4th Floor)
Dizzy Over Digital Video
9:20 AM How Technology Is Powering the Washington Post’s Future (Launchpad – 1st Floor)
11:10 AM How Univision Reaches Hispanic Voters on the Local Level: Ops and Sales Team Up (Innovators – 2nd Floor)
12:20 PM Optimizing Ad Operations With Growing 2nd Channel Monetization (Innovators – 2nd Floor) or Pre-Roll and Beyond: Top Video Monetization Practices of Mobile App Publishers (Transformers – 4th Floor)
2:10 PM The Wonderful World of OTT and Connected TV (Transformers – 4th Floor)
3:30 PM Everything That Rises Must Converge: TV and Video (Thought Leaders – Altman)
Aching for Agencies (or Bewitched by Buy-Side Issues)
11:10 AM Two-Headed Beast: Viewability and Ad Blocking or The Future of Media Buying (Transformers – 4th Floor)
12:20 PM Content Marketing in a Native Landscape (Thought Leaders – Altman) or Viewability: All in the Terms and Conditions (Transformers – 4th Floor)
2:10 PM Quality Control: Stop Ad Blocking Before It Starts (Innovators – 2nd Floor) or Angling In on Attribution (Transformers – 4th Floor)
3:10 PM Everything That Rises Must Converge: TV and Video (Thought Leaders – Altman) or Segments of the Future: Pinterest’s Ground-Breaking Data-Crunching (Innovators – 2nd Floor)
4:30 PM Digital Decides: How Ad Tech Will Shake Up the 2016 Election (Launchpad – 1st Floor)
5:00 PM A Very Special Session With Shazam (Launchpad – 1st Floor)
Dreaming of Data
9:20 AM How Technology Is Powering The Washington Post’s Future (Launchpad – 1st Floor)
10:20 AM Integral Ad Science Kickoff (Launchpad – 1st Floor)
11:10 AM Impressions, Engagement and Time: Unifying the Yield Curve (Transformers – 4th Floor)
12:20 PM Inside the IAB’s Data 1.0 Initiative (Deep Divers – 5th Floor)
2:10 PM Audience Extension and Media Buying for Publishers (Deep Divers – 5th Floor)
3:20 PM Location Data: Mobile Programmatic’s Secret Sauce (Innovators – 2nd Floor) or Segments of the Future: Pinterest’s Ground-Breaking Data-Crunching (Innovators – 2nd Floor) or Publisher as Narrator: Using Data to Disclose the Performance Story (Deep Divers – 5th Floor)
4:30 PM Digital Decides: How Ad Tech Will Shake Up the 2016 Election (Launchpad – 1st Floor)
Manic About Management
11:10 AM Impressions, Engagement and Time: Unifying the Yield Curve (Transformers – 4th Floor)
12:20 PM Take It Off-Site: Platform Publishing Opportunities (Innovators – 2nd Floor)
2:10 PM Diversity in Digital Media (Thought Leaders – Altman)
3:20 PM Publisher as Narrator: Using Data to Disclose the Performance Story (Deep Divers – 5th Floor)