Sell Side Summit Austin: The Publisher’s Rough Road to Programmatic Resilience
At Sell Side Summit Austin, publishers explored how AI, first-party data, and diversified ad tech stacks are helping them reclaim control.
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Inside The House Of Horrors: How Publishers Are Confronting Their Deepest Monetization Fears
Step inside, if you dare. It’s Halloween, and publishers are coming face to face with their deepest fears, from AI apparitions to shadowy supply chains to invalid traffic lurking in plain sight.
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What’s The Real “Us vs. Them” Dynamic That Defines Programmatic Advertising?
Considering the many challenges publishers are facing, is now really the time to pit pubs against each other? The Trade Desk seems to think so. In his news-making appearance at last week’s Prebid Summit, The Trade Desk CEO Jeff Green made the case that the division between the sell and…
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A Novel Approach To AI Search: Pay Publishers For Their Content
Search.com has introduced a publisher-first AI search and chat tool that promises something radical in today’s ecosystem: compensation and consent.
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The Trade Desk’s OpenAds: Publisher-Friendly Transparency Or Another Power Play?
In a blog post last Thursday, TTD CEO Jeff Green said OpenAds aims to “create the most fair and transparent auction the industry has ever seen.” But beneath that framing lies a deeper question about control.
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Programmatic IO: The Secret Publisher Files
Programmatic IO, which took place September 29 and 30 in New York City, had plenty of takeaways for the publisher community. And there was lots of real talk about the monetization challenges publishers are facing.
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SSPs Push Back Against The Trade Desk Classifying SSPs As Resellers
The Trade Desk’s new platform, Kokai, downgrades SSP inventory by labeling them as “resellers” operating less efficient supply paths than TTD’s OpenPath direct-to-publisher connection.
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What Publishers And Ad Ops Can Learn From Influencers
Publishers can stay relevant and drive revenue by borrowing from the influencer playbook—meeting audiences where they are, leaning into storytelling, and building trust-driven partnerships.
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In-Banner Video 2.0: Same Problems, New Players
In-banner video—embedding video ads within standard display units—is making a resurgence. Many SSPs have rolled out new video offerings that are essentially in-banner video by another name.
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Inside People Inc.’s (Dotdash Meredith) Antitrust Lawsuit Against Google
People Inc. filed a lawsuit against Google August 29, seeking compensation for revenue lost from Google’s monopolistic ad tech business. The lawsuit challenges Google’s decades-long dominance in programmatic auctions.
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