The Trade Desk’s new platform, Kokai, downgrades SSP inventory by labeling them as “resellers” operating less efficient supply paths than TTD’s OpenPath direct-to-publisher connection.
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Publishers can stay relevant and drive revenue by borrowing from the influencer playbook—meeting audiences where they are, leaning into storytelling, and building trust-driven partnerships.
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In-banner video—embedding video ads within standard display units—is making a resurgence. Many SSPs have rolled out new video offerings that are essentially in-banner video by another name.
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People Inc. filed a lawsuit against Google August 29, seeking compensation for revenue lost from Google’s monopolistic ad tech business. The lawsuit challenges Google’s decades-long dominance in programmatic auctions.
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The shift to AI-driven content discovery are hurting publishers, small and large. Norine Rogers, founder of the recipe site Norine’s Nest, said unregulated AI has become an existential threat to her business.
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The Nashville Sell Side Summit theme “Beyond the Browser,” resonated with publisher concerns around AI-powered, zero-click answer engines and the need to meet audiences outside of their own websites, which are receiving less referral traffic from search and social.
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For publishers to understand how the market values their ad supply, they need visibility into metrics that have traditionally been more visible to buyers than to sellers. OpenSincera is a potential solution for that.
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Structural and technical quirks add layers of confusion and bog down mobile app supply paths. But rampant auction duplication is the leading culprit.
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Last week in New York, more than 80 media leaders, platforms and tech vendors gathered as part of an IAB Tech Lab working group to discuss AI platforms scraping their content without permission and compensation.
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When you consider the rising costs of ad-free streaming, the shift to ad-supported platforms isn’t all that surprising. Monthly ad-free access to the top eight US streaming services now costs roughly $122.
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