The New York Times now has a full year under its belt running BrandMatch. I caught up with Valerio Poce, the NYT’s executive director of ad product marketing, to see what’s working, what’s hype and what’s ahead.
Read More
The IAB Tech Lab: the released its CTV Ad Portfolio. It standardizes six popular CTV ad formats, including pause ads, menu ads, screensavers, in-scene placements, squeezebacks, and overlays.
Read More
For this week’s newsletter, we’ll dive deep into the topic of publisher cohorts. It’s a subject that Justin Barton, CEO of AdGrid Media, brought to our attention at an AdMonsters Sell Side Summit a few years back.
Read More
BOMESI licensed Breakr’s tech to create its SASA platform, a digital infrastructure that centralizes publisher management and financial workflows.
Read More
Publishers are now testing it on their own sites to capture the attention of swipe-happy audiences while keeping more ad dollars in-house. We spoke with Trusted Media Brands and Media.net about this practice.
Read More
At Sell Side Summit Austin, publishers explored how AI, first-party data, and diversified ad tech stacks are helping them reclaim control.
Read More
Step inside, if you dare. It’s Halloween, and publishers are coming face to face with their deepest fears, from AI apparitions to shadowy supply chains to invalid traffic lurking in plain sight.
Read More
Considering the many challenges publishers are facing, is now really the time to pit pubs against each other? The Trade Desk seems to think so. In his news-making appearance at last week’s Prebid Summit, The Trade Desk CEO Jeff Green made the case that the division between the sell and…
Read More
Search.com has introduced a publisher-first AI search and chat tool that promises something radical in today’s ecosystem: compensation and consent.
Read More
In a blog post last Thursday, TTD CEO Jeff Green said OpenAds aims to “create the most fair and transparent auction the industry has ever seen.” But beneath that framing lies a deeper question about control.
Read More