For publishers to understand how the market values their ad supply, they need visibility into metrics that have traditionally been more visible to buyers than to sellers. OpenSincera is a potential solution for that.
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Structural and technical quirks add layers of confusion and bog down mobile app supply paths. But rampant auction duplication is the leading culprit.
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Last week in New York, more than 80 media leaders, platforms and tech vendors gathered as part of an IAB Tech Lab working group to discuss AI platforms scraping their content without permission and compensation.
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When you consider the rising costs of ad-free streaming, the shift to ad-supported platforms isn’t all that surprising. Monthly ad-free access to the top eight US streaming services now costs roughly $122.
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Pixalate’s June 2025 rankings spotlights some standouts in programmatic quality. the Here are the top premium pubs across a few key channels with some added context.
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Bloomberg laid off about a dozen staffers as part of a global restructuring effort—a notable move for a company that many have seen as a steady force in an unpredictable media economy.
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Cloudflare, a major internet infrastructure provider, has decided to block AI bots from accessing websites unless publishers explicitly allow them to do so.
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On June 24, the CMA announced it is consulting on whether to designate Google with SMS in general search and search advertising. This comes after years of publisher complaints about Google’s dominance.
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With the new Amazon and Roku partnership, advertisers can now reach a combined 80 million U.S. CTV households, roughly 80% of the market, with improved targeting and frequency controls.
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The ad-blocker war is heating up again. Again. YouTube just reignited the battle with a series of aggressive moves aimed at curbing ad-blocker usage and steering viewers toward its premium subscription tier.
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