The 43rd AdMonsters Publisher Forum has taken us to Nashville, where we'll be spending the next few days wrapping our heads around a particularly intense season in digital media. From what I could gauge from chatting with attendees and sponsors at last night's dinner, there are loads of questions in…
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Who's This Asking to Get Into Your Ads.txt? Over on Reddit, publishers are reporting they’re receiving loads of emails from senders identifying themselves as reps from some kind of agency or another, demanding their company be added to the publisher’s Ads.txt file or else they’ll stop buying that publisher’s inventory.…
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When you're as focused on digital media as we are at AdMonsters, sometimes it's important to remember the offline world still exists, and it's generating serious money for a lot of publishers who are active in it. If you're coming from the point of view of a media company with…
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Rebooting Ad Units to Meet Better Ads Standards Google wants (and intends, starting in 2018) to block intrusive ads from the Chrome browser, and it wants to tell you what counts as “intrusive.” Ever since Google made the announcement about which types of ad experiences should expect to be blocked,…
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Last week a lot of my industry connections passed around the Buzzfeed story, “Attack of the Zombie Websites,” about a programmatic, bot-driven web of lies that may have shorted advertisers tens of millions of dollars. Although it was meticulously reported, I had a hard time reading the full article not…
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Time Running Out on Time-Based Ad Deals? On Tuesday, Digiday reported time-based guarantees have “hit a wall,” as the popular discussion in digital advertising has moved on to things like brand safety. Reading the coverage, though, it sounds like Digiday has reached this conclusion by talking to a publisher who’s…
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Advertisers and publishers across the board understand that while advertising keeps the digital publishing world's lights on, content is what brings the audience to the goods. Marketers persistently beat the drum for content marketing, and publishers recognize how content marketing initiatives can potentially take users' willing engagement with sponsored content…
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The idea of "supply-path optimization" has entered the ad tech dialogue fairly recently--and it can be a confusing concept, because it refers to a slew of strategies to help DSPs win bids. It's also confusing because on its surface, it can sound like simply a "DSP thing:" Supply-path optimization is…
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A World Without CPG Spend? Okay, maybe we shouldn't be bracing for a world without CPGs dollars, but maybe we should be ready for a substantial reduction in their digital spending. Procter & Gamble famously slashed its digital ad spend by $100 million earlier this year and cut off the…
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Sometimes, when you look behind the scenes at a big-name premium publisher, you find vitally important and complex tasks handled by a shockingly small group of people. Small ops teams aren't only the domain of fledgling young media companies--although they are certainly a hallmark of those businesses, too. Being part…
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