Most people relate Web3 Wallets to cryptocurrencies and NFTs. Still their individually identifiable, highly secure, and web-based nature also makes them the ideal successor to email and social media accounts — a new way of identifying a customer online that bundles identity, engagement with digital objects, brand loyalty, and data…
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CTV is coming to the forefront as a performance channel, and marketers should seize this tremendous opportunity. With the ability to pursue incredibly segmented audiences and fully measure the ROI on CTV campaigns, marketers will have more control than ever before over their CTV ads — if they lay the…
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A trio of advertising ecosystem avengers — Catilina Crunch, SuperHeroes NY, and Sysyem1 — assembled with one mission in mind — save the world from boring advertising. AdMonsters spoke with Krishna Kaliannan, Founder/CEO, Catalina Snacks, Jon Evans, Chief Customer Officer, System1, and Susan Vugts, Managing Director, SuperHeroes NY, about the…
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With the average person encountering thousands of ads daily, consumers cannot possibly process the volume of messages they receive. Brands and advertisers must invest in the most effective advertising channels available to cut through the clutter. High purchase propensities environments such as grocery stores, drug stores, convenience stores, and big…
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The usual holiday glitz we are used to seeing in holiday advertising may be less excessive this year, which can be expected living in such recessionary times. Nonetheless, one aspect of holiday advertising that seems promising is emotional storytelling.
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Creative has taken center stage as the primary lever to pull when looking to accelerate business results, particularly as marketers are forced to lean into audience consolidation and automation, writes Megan Mullarky, Associate Director, Digital Strategy, Media.Monks.
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OOH provides brands an opportunity to have an unfaltering real-world presence and offers opportunities to creatively reach target audiences through billboards, transit ads, and street furniture.
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Some U.S. marketing agencies and advertisers tend to have an insular mentality, thinking that the most significant events in the country are, by default, also the biggest across the world. This substantial and grave misconception could mean millions of lost revenue. With deep emotional attachments to every corner of the…
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The findings of a recent IAS report, Advertising in the Age of Misinformation, have some serious warnings for the entire ad tech ecosystem as 62% of consumers believe that advertisers, agencies, and publishers are equally responsible for ads appearing near misinformation.
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Does an email still count as first-party data if you never know who the email belongs to, or whether it belongs to anyone at all? And what happens as email obfuscation becomes an “enabled by default” feature of consumer devices and web browsers? Just when everyone thought email might be…
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