Building the Modern Ad Ops Team: Meet Disney’s VP of Ad Ops, Bobby Noble
For our first publisher spotlight, we spoke with Bobby Noble, VP of Ad Operations at Disney about building the modern ad ops team.
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Cracking the Buyers Code: What Media Buyers Really Want in 2025
What’s on the inventory buyer’s mind? Which factors will drive their decision in the year ahead, and how can publishers respond to those priorities to build better relationships with advertisers? Download this report to find out now!
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What Is ACIF, And How Can It Improve Video Advertising?
ACIF (Ad Creative ID Framework) is the IAB Tech Lab’s universal identifier for video ads. It aims to solve frequency capping issues, improve performance tracking, and streamline ad operations across platforms. Here’s why it matters.
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How Whale TV and OneTrust Are Elevating Data Transparency
Consumers demand more control over their data, and streaming platforms are listening. Whale TV’s Chris Hock and OneTrust’s Ojas Rege discuss how consent management is shaping the future of personalization, privacy, and trust in CTV.
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Why Comcast’s Universal Ads Will Actually Work
Comcast’s Universal Ads is set to reshape premium video buying by centralizing access to top media companies with advanced tech and seamless automation. Here’s why it’s different—and why it might just work, according to Casey Saran is co-founder and CEO of Spaceback.
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Sports Is Brand Safety
Live sports streaming offers brands a rare mix of massive reach and brand safety, but the growing complexity of platforms and social issues requires careful navigation. Rob Rasko, CEO of The 614 Group and President of The Brand Safety Series, explores how advertisers can secure their brand while scoring with…
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The Super Bowl LIX Ad Playbook: Data, Dollars, and the Shifting Rules of Engagement
Super Bowl LIX went beyond the splashy commercials to showcase a live experiment in how the ad ecosystem is shifting. Armed with data from AD-ID, EDO, XR, Zappi, AdImpact, and expert insights from industry leaders like Amy Leifer of DIRECTV Advertising and Sarah Lewis of ShowHeroes, we dug into this…
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CTV Growth vs. Privacy: The Debate Over Google’s IP-Based Targeting
Google’s move to enable IP-based targeting for CTV marks a major shift in digital advertising, raising privacy concerns regulators call fingerprinting. Mateusz Jedrocha, Chief Product Officer at Adlook, examines how this strategy impacts user autonomy, regulatory scrutiny, and the future of the ad tech ecosystem.
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Adapt or Fade: 7 Key Takeaways from IAB ALM 2025
Another IAB Annual Leadership Meeting has passed. One thing that rang loudly and clearly in Palm Desert was that adaptation isn’t optional—it’s survival. Whether it was the Trade Desk’s Jeff Green sounding the alarm on the open internet, General Motors’ Shenan Reed (New IAB Board Chair) championing advertising’s role in…
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Grammy Gold: What the 2025 Awards Tell Us About the Future of TV Advertising
As one of the most important nights of the year in the music industry, the Grammys pulls in millions of viewers vying to see their favorite artists perform and potentially win history-making awards. For brands, it means they can reach users who fully engage with their TV screens.
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