DanAds’ Summit 24 was an engaging one-day event packing a large punch of industry experts. Over 180 ad tech professionals gathered to explore strategies for embracing emerging technologies, network, and share best practices. The talks centered around AI, automation, and implementing self-service to enhance growth.
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The Interactive Advertising Bureau (IAB), along with the NCTA (Internet & Television Association) and the Electronic Security Association (ESA), have filed a lawsuit against the Federal Trade Commission (FTC) to block its new Click to Cancel rule. Is the FTC "overstepping its authority?" Let's dig into why the industry is…
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As David Strauss, the new VP of Revenue Operations at the Guardian US, takes on his new role, what is his new revenue strategy, especially as programmatic advertising becomes more oversaturated and news publishers feel the growing pains as media changes?
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As third-party cookies disappear from the digital advertising scene, publishers are waking up to a harsh reality: it’s time to rethink how they do business. For years, the industry has buzzed about data transformation, revenue diversification, and the importance of privacy regulations. But one key element is often overlooked —…
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Spanish-language streaming’s growth presents a unique opportunity for publishers to engage a vibrant audience and optimize revenue streams, while allowing advertisers to improve targeting and capitalize on innovative ad technologies. However, it's crucial to represent these communities authentically.
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With publishers facing challenges like third-party cookie deprecation and declining referral traffic, they need answers right now. Take our survey to uncover new audience amplification strategies to drive revenue beyond your website.
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As walled gardens continue tightening their grip on ad spend, the future of the open internet remains uncertain. Explore insights from Programmatic IO's session, “The Future of the Open Internet Is...?” where industry experts discussed how publishers can adapt, evolve, and reclaim their value.
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PinkNews, a leading LGBTQ+ news and entertainment platform, partnered with OpenWeb to create a safer, more engaging space for its audience. Together, they are driving deeper user engagement while building robust first-party data. Through this collaboration, PinkNews is strategically expanding its loyal user base.
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The trial has highlighted the complexity of breaking up major tech monopolies, the potential ripple effects on small businesses and publishers, and the intricate balance between legislative oversight and market self-regulation. Stay tuned for weekly updates and deep dives as we continue to unpack this monumental trial. We will bring…
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You must dig deep into each PET solution, to decide which works best for your business goals. For instance, how do you decide which Data Clean Rooms (DCR) fits best? We analyzed to discover seven of the top Data Clean Room solutions to help you find the perfect fit for…
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