In today’s digital advertising world, fast is key. And, as attention spans shorten, webpages load quicker, and clicks become swifter, advertisers are increasingly vying for consumers’ attention at breakneck speeds. On the sales side, the architecture to buy and sell advertising in a matter of milliseconds is already in place.…
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Among the dry-erase boards filled with to-dos, dual monitors, family photos and a company plant nursed back to glorious health, LiveRail's RJ Payomo creates programmatic video gold. Balance between work and life is important to Payomo, who heads out at six most days. And, when it comes to workspaces, Payomo…
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Well, the moment is almost here, when the AdMonsters community gathers for yet another week of industry-leading discussion, networking, wine, good company, and more wine. This time around, we’ll be in Sonoma for our 29th Publisher Forum. And it’ll be a packed house at the Lodge at Sonoma Renaissance Resort &…
Read MoreTwitter Opens Up to New EraHas Twitter hopped on the Facebook train? Well, with the release of its own advertising API earlier this week, it may seem like it to some. The much-anticipated API program launched Tuesday to equal parts fanfare and fright. The program offers two APIs, one for…
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The Makegood, the website that provides an inside look into the media advertising industry, and AdMonsters, the global leader in strategic insights on digital media and advertising strategy through its conferences, website, research and consulting services, today announced a marketing partnership where the two organizations will work together to produce…
Read MoreStarting the Year in Full GearIt’s been another exciting week for the AdMonsters team. The year’s first Publisher Forum in Sonoma is officially sold out. And, with around 150 confirmed participants landing in Northern California March 3 – March 6, Sonoma is sure to kick off this year’s schedule of…
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In this week's Monster In the Mirror, we feature ad ops industry leader and OPS Markets 2013 speaker Mitchell Weinstein, senior vice president of ad operations at UM. In between working through the "chaos" that is the ad operations industry, Weinstein keeps a fairly tidy workspace. And, as for work…
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Getting Ready for SonomaThere's tons going on over here at AdMonsters, including a major update -- we've filled all our seats for our Sonoma Publisher Forum. We're truly excited to have industry leaders from some great companies including the Washington Post Company, NBC Universal, BuzzFeed, and more, joining us in…
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People work in unique and fascinating ways; and, AdMonsters wants to highlight the creative methods that ad-ops professionals use to run their businesses and operations. Called "Monster In the Mirror," each week we showcase how industry leaders work -- from their favorite organizational tools and technologies to their favorite ad-ops…
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The debate over viewability rages on; and, if you've been around AdMonsters lately, you know there are quite a few views on viewable impressions. Our U.S. Editor, Gavin Dunaway, dove into the viewability fray at a viewability panel discussion at Digital Brand Forum in New York a couple weeks ago, where metrics and standardization…
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