According to a webinar hosted by Comscore, 2023 State of Programmatic, programmatic spend has experienced exponential growth, doubling over the past four years. Data shows that over 91% of $148 billion in digital display dollars are transacted programmatically. Where does this leave the state of programmatic? To get to the bottom…
Read More
The IAB Tech Lab's 2022 video ad guidelines created a challenging video ad landscape for publishers, especially smaller ones. About 90% of what used to be considered instream inventory was now labeled outstream. In addition, it restricted plenty of quality inventory from being labeled as instream, thus wounding both publishers'…
Read More
Angelina Eng watched the digital media industry evolve into what it is today, and now she works with the IAB as VP of Measurement, Addressability, and Data Center.
Read More
In honor of AAPI Heritage Month, here are 10 AAPI ad tech and digital media professionals who are setting the standard for how the advertising ecosystem will advance in the coming years.
Read More
The status quo for SSP protocol is no longer working. According to a new survey from Emodo, marketers crave more innovation and keener targeting and measurement skills from SSPs.
Read More
With a career covering the gamut of every aspect of ad tech, Glenda Bautista-Baker, Senior Director of Product, PMC, is a shapeshifter of sorts. Whether it's the sales side, product, or data analytics, Glenda developed a bird-eye view of the ecosystem. This experience has made her a unique problem-solver. In honor…
Read More
Buy-side, sell-side, and every other nook and cranny of the ad tech ecosystem raised alarm bells a few years ago when Google first announced the annihilation of the third-party tracking cookie. And ever since, the tech behemoth has continually delayed the cutoff date, with the latest now the midpoint of 2024.…
Read More
In ad tech, artificial intelligence is used for predictive modeling and real-time campaign optimization. DSPs use the technology to determine winning bids, and the sell-side uses AI to organize and tag inventory. However, these days, there's a new kid on the block that has the streets watching. Generative AI took…
Read More
TransUnion discusses the state of the economy in their survey, Trading Down: Inflation Impact on Consumer Spending in July 2022. Inflation may be at an all-time high, but Consumers are still spending and pushing the economy forward. How much longer the consumer can keep up their spending power is up…
Read More
The industry coined the term "ad spend slowdown" to highlight how advertising spend has decreased YOY due to the ad recession. While some may do this to help mitigate revenue, research shows that cutting back on advertising is a major mistake. Karla Jo Helms, CEO and Founder of JOTO PR Disruptors,…
Read More