Articles - AdMonsters

MediaMath Fallout; Privacy Sandbox Rollout; US & EU Data Privacy Framework Launch

This week, Google will enable Privacy Sandbox APIs for about 35% of Chrome users. The percentage will rise to 60% by August and about 99% by the end of the year. Topics API enables Chrome to share information with third parties, such as advertisers, while maintaining a certain level of…

IAB’s Retail Media Buyer’s Guide

The IAB created the Retail Media Buyer's Guide to address these issues. But as Retail Media has emerged as a robust privacy compliance tool, we know the medium is here to stay. It is now up to key stakeholders to collaborate to ensure RMNs benefit all involved parties.

AI Digital and Sightly’s Strategic Partnership Unleashes the Key to Brand Safety

This collaboration of AI Digital and Sightly is an opportune time for brands, agencies, and marketers. Programmatic is at an inflection point where extracting value through programmatic technology has become invaluable for those who want to derive the most out of their advertising spend.

Community Survey: How Are You Preparing for a Cookie-free World?

The anticipated cookie deprecation in 2024 is a seismic shift for publishers, including both challenges and opportunities in maintaining user engagement. Tell us about your engagement and goals for the next 12 to 18 months. By sharing your thoughts, you will contribute to shaping strategies that aim to create meaningful…

Publishers, Get the Flexibility and Transparency You Need With Viewify

We spoke with Deke Hooper, CEO of diDNA to delve deeper into the features and benefits of the SSP’s new offering, Viewify. We'll explore how this tool is reshaping how publishers implement and utilize ad tech while unraveling the broader implications for the advertising ecosystem.

PubForum Keynote Rachael Savage Leans Into Curiosity and Curating Connections

At PubForum, in Coronado Island, California, August 6-9, she will participate in a keynote chat — Growing Your Career Through the RevOps Ranks — alongside her former colleague and now friend, Brooke Edwards-Plant, VP, Global Ad Operations & Revenue Platforms, Condé Nast, highlighting the importance of networking and relationships and learning by doing.

Triopoly Agrees to AI Safeguards; Ad Tech Scrubs MFA Sites; Oregon Privacy Act Signed

The Biden administration is demanding safeguards for AI for several reasons, key among them being safety. We’ve all read about instances in which everyday people trusted AI to generate accurate and verified content, which harmed them. The administration wants to ensure that AI systems are adequately tested before being made…

Best Practices for Publishers to Survive the New Open Markets: How to Differentiate Your Brand in an Age of Commoditization

“In today’s environment, it’s critical to differentiate in some way shape, or form. The consolidation we’ve seen, and the rampant commoditization means publishers and tech platforms need to find a way to stand out,” advised David DiAngelo, Global Vice President of Marketplace Development at Emodo. He recommends the following best…

PubForum Coronado Preview: w/ Rachael Savage and Brooke Edwards-Plant

AdMonsters hosted a Linkedin Live with Rachael Savage, SVP of Ad Revenue Operations at Hearst, and Brooke Edwards-Plant, VP of Global Ad Ops and Revenue Platforms at Condé Nast, in preparation for their PubForum Coronado Keynote, “Growing Your Career Through the Rev Ops Ranks."

Lessons in Hype: What Proponents of ChatGPT Can Learn From the Crypto Crowd

Generative AI is all the rage, and it’s all we talk about. Is generative AI really the next big thing, or is it simply a powerful tool that can drive efficiency for some people in certain scenarios that are being overhyped?