The term seemed to be omnipresent at Digiday Exchange last Thursday. “Programmatic premium” – The phrase came up in many sessions and was overheard in chatter during coffee breaks. If programmatic premium had a scent, it would have lingered throughout the great hall of the W Hotel all day long.During…
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On Wednesday, Boston PubForum sponsor and digital video specialist Visible Measures announced it had hauled in an impressive $21.5 million in funding. We caught up with Paul Botto, GM of Analytics & SVP of Business Development, to hear how the company has pushed beyond its video analytics roots, the value of…
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The past two weeks’ Olympic triumphs and tragedies have driven home to me the importance of publishers’ need to use technology to monetize dramatic spikes in traffic. Ok, you wonder how I can make the leap from sports spectaculars to advertising inventory monetization.London 2012 is an amazing – actually a…
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It seems quite appropriate that we’re holding this summer’s US Publisher Forum in Boston, where the spirit of baseball streams through the streets and gutters. Accordingly, the best metaphor to describe the theme of this event is “stepping up to the plate” – as Hill Holiday’s Adam Cahill will explain…
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Now we’ve explained the possibilities of "audience efficiency" to drive the highest lift for any target reach (read parts 1, 2 and 3), we ought to explain its limitations. They are borne out of the methodology that has to be used to identify the anonymous interests and intentions shared by…
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Jeffrey Seah from Starcom MediaVest talks RTB, Vivaki's vision and more. Get the lowdown from AdMonsters SE Asia's afternoon keynote in this enlightening Q&A below.Do the senior advertisers and marketers actually care if media is ‘addressable’ and ‘automated’?It has been positioned as the new holy grail of marketing. And it…
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Now that the dust has settled after AdMonsters Singapore we reflect back on some of the learnings that came from the event and where we as an industry need to get to in order to make the progress we all know we’re capable of.We sat down with AdMonsters Singapore keynote…
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Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that. We’ll be updating this page throughout the day but have a peruse of all the news you can use (that’s right –…
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It’s a debate that will go on forever, one that I have with my musician friends every few months – who’s the greatest (rock) band that came out of Boston? The old-schoolers are quick to finger Aerosmith (particularly the first few albums) or perhaps the obviously named Boston (it’s more than…
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Bain and Co. is getting a bad rap. There it is, I’ve said it. Might not be the coolest thing to say these days, but if you’re in the digital marketing, commerce or measurement business, you’re in a business that Bain has very positively affected. It’s time for the media…
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