GDPR's arrival hasn't burned the digital world down. But it has left us with less data in an industry that runs on data, with Google still calling a lot of shots. Rob Beeler looks at where this is pointing for publishers' future.
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Ops 2018 was a learning experience, and a deep one. But the cool thing about Ops is, we have fun with it. We pulled some of the best on-site photos and Tweets from June 4-5 to show you what we mean.
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In addition to providing an AI-powered tool for campaign and revenue optimization across the programmatic space, Simplaex's Rivr serves as a communication layer that could supplant the need for digital identifiers.
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This year's Ops showed us there are some big ways is seems like "everything is different now" in digital media, including GDPR, data partnerships, and Facebook's role. But that means there are a lot of new strategies for digital media people to plot out. Brian LaRue tells us about what…
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Over the last few years, technological developments in the ad ecosystem have evolved to allow more publishers of varying sizes to add more demand partners into their stacks. What’s more, the economic realities digital ad marketplace have brought us to a point where integrating with more than just a few…
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A new TechTarget report shows branding really makes a difference in B2B campaigns. But that requires quality data—and fortunately, publishers have that. Here's another chance for pubs to make good on the value of their data.
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Recognizing professional excellence and influence in digital media and advertising, winners will be honored at the Ops Conference Power Hour in NYC.
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"The stakes have never been higher," Nucleus President and CEO Seth Rogin says of this moment in the fight to preserve real journalism. But he's confident in advertisers' willingness to invest in quality content in quality environments. Before he speaks at Ops, we asked him to share his thoughts.
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The deadline for GDPR compliance is looming, and the trades continue to chide publishers for not being prepared enough. But considering the interpretation of the regulation has continually changed—and now Google has limited the number of ad tech vendors pubs can list in its consent management tool—Brian LaRue asks: How…
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Complexity has long been the greatest foe of publisher revenue teams and arguably the digital advertising space. However, cutting through the tangled webs of processes and technology—while minimizing revenue consequences—requires delicate and strategic maneuvering. Enough is enough—stop struggling to manage exploding data, integrations and reporting needs of the daily business. Stop…
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