Some seemingly grim news from Buzzfeed and Panoply threw a wet blanket on the excitement that's been building around the podcasting space. While there may be a content glut, the advertising is just starting to awaken its potential. Editorial Director Gavin Dunaway explores why podcast advertising—and the digital audio space…
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With Google’s Doubleclick Sales Manager (DSM) closing shop in 2019, many a publisher is scrambling to find and integrate a replacement order management system. The other week PGA Tour was kind enough to share a timeline for OMS migration, but I’m sure some of you said, “That’s great, but I'm still…
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We seem to be in that sweet moment where artificial intelligence (actually advanced machine learning, but who are we to split hairs?) is more than just buzz and potential, but before the machines have enslaved us and forced us to farm their massive energon cube plantations. That day is coming—I…
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It's not your imagination—most malvertising attacks do happen over weekends. Bad actors hope to catch ops when its guard is down, so the gatekeepers must always be vigilant. A robust ad-quality solution is an essential tool for a publisher, but finding the right one requires a great deal of due…
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Choose audience. Choose content. But wait—it's 2018, do media buyers really only get to pick one or the other? No, they shouldn't have to, writes Michael Hans. However, quality issues both in data and content have been holding us back from reaching the true potential of programmatic advertising; the time…
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NPR's Serial is widely considered where the podcast trend hit its stride. No surprise then that the NPR team are also on the forefront of podcast monetization. Senior Director of Ad Operations Brett Robinson dives into the challenges his team worked through in building up their program as well as…
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Header bidding is great for publisher revenue, but nasty to a DSP's tech infrastructure. That's why DSPs are making decisions about SPO, trying to sort out the "best" queries. Are you okay with DSPs making those decisions for you? If not, read this...
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With Google's DoubleClick Sales Manager riding off into the sunset in 2019, OMS migration is high on the minds of publishers across the digital mediascape. (We've even got a commiseration session about it at PubForum Portland in a few weeks.) Migration management is all about reducing pain, and nothing quite…
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If you want to see veins pop in your mobile developer’s head, just tell him or her you’ve got five new SDKs to integrate stat. Many a programmatic mobile in-app deal has evaporated at the very mention of the dreaded SDK. But what if you could on-board a native demand…
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We know some of you are still patting yourselves on the back for coming out the other end of the GDPR launch unscathed, but this is ad tech, folks—the next crisis is always coming sooner than you expect. The sunsetting of Google's order management system DSM means an order management…
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