July 07, 2020 Facebook Ad Boycott Drags Pubs Down Google and European Publishers Butt Heads Why Is Clothing Topping Paid Ad Impressions? Advertising Doesn't Earn Consumer Trust Pubs Dragged Down by Facebook Ad Boycott We know what you’re thinking, publisher—all those big brands boycotting Facebook in July means moolah is…
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What an interesting time for fast-rising TikTok to introduce a self-serve advertising platform aimed at meeting the demands of SMBs. In addition to the platform's now-famous creative capabilities, SMBs will get advanced targeting and flexible budgeting allowing for campaign pausing. Editorial Director Gavin Dunaway caught up with the TikTok collective…
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We're sure your eyebrows jumped at the title of a recent report by researchers at Carnegie Mellon University and the City University of Hong Kong: "Ad blockers may benefit websites, users, and the market at large." Well, your brows might relocate past your scalp when you read some of the…
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The antiquated idea that SSPs are publisher defenders and DSPs are buyer advocates has created a gulf—one might say a black hole of pricing machinations and Russian-Doll-style auctions that threatens to suck away the benefits of the open ecosystem entirely. Key to bridging that gap—or plugging the black hole—is traffic…
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In May, Criteo submitted SPARROW (Secure Private Advertising Remotely Run On Webserver) to the W3C in response to Google's privacy sandbox proposal. In response to industry-wide feedback, SPARROW was recently updated to include reporting capabilities to further secure users’ privacy without compromising advertisers’ performance. We spoke with Charles-Henri Henault, VP…
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June 30, 2020 Google to Pay for the News? Some Harsh Truths in EC’s Rosy GDPR Assessment Marketer Ad Spend Down, Tech Spend Up Google to Pay for the News? After years of refusing to pay publishers for news content, Google has reversed its stance. Last week the company announced…
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We haven’t seen major brand advertisers ditch social media advertising like this since MySpace 2009. An ever-growing crowd of well-known brands is pausing their ad spend on Facebook—and other social media platforms—to protest lax moderation of hateful content keeps growing longer. Our cynical minds immediately leap back to the great YouTube…
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As the third-party tracking cookie continues its long, long farewell tour, advertisers and publishers alike are looking for replacement targeting solutions—particularly ones that won't steep them in the user privacy quagmire brought on by cookies. Tech providers seem to be meeting them with ingenuity, as evidenced by the latest partnership…
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While the needs of each publisher may be slightly different, generally there are five questions every publisher should ask when evaluating whether or not a cookieless solution is right for them. Any solution that satisfies these criteria will likely enable publishers to sustain and grow ad revenue, while simultaneously establishing…
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The #StopHateForProfit Facebook advertising boycott, launched against the social media giant for continuously allowing hate speech and misinformation to exist on its platform, is steadily growing steam. Could this create an opportunity for publishers as brands seek to reallocate their ad spend? Folio Senior Editor, Greg Dool, weighs in.
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