Spanish-speaking Latin American publishers now have a path to GAM360 through adops.com’s GCPP reseller partnership, pairing enterprise platform access with strategic, bilingual ad operations support.
For years, publishers in Spanish-speaking Latin America (SPLA) have been operating in a fast-growing, highly dynamic environment. Ad revenue is rising. Audiences are scaling. Local innovation is everywhere.
What hasn’t kept pace, however, is access. Specifically, access to the same enterprise-level tools, expertise, and operational support systems that similar publishers rely on in other markets.
Until now, publishers in SPLA had no pathway to implement GAM360 through the Google Certified Publishing Partner (GCPP) program. That is no longer the case, as Google has opened the door through the GCPP reseller program, and named adops.com the authorized reseller partner for SPLA.
But this story isn’t about the program or the platform. It’s about what it means for SPLA publishers who’ve already proven they can grow, now having more access to infrastructure to help sustain and scale that growth.
We spoke with Craig Leshen, CEO of adops.com, to break down what this shift unlocks for SPLA publishers, how the reseller model works, and what success looks like in this next stage of market expansion.
AdMonsters: Why is this a turning point for SPLA, and why now?
Craig Leshen: The ad market in SPLA has been scaling quickly in recent years, especially in digital and programmatic. What didn’t keep pace was enterprise platform availability.
GAM360 simply wasn’t offered via a GCPP reseller in this region until now, even as publishers grew more sophisticated and their operational needs became more complex.
That’s the gap this announcement closes. SPLA publishers already proved the demand. Now they can pair it with the operational and technology layers.
AdM: Why is the reseller model in place?
CL: The reseller model exists to provide scale as direct, one-to-one managed relationships with publishers in every region, giving them hands-on support as part of the relationship.
Google defines the program requirements. We provide the operational layer, so publishers are positioned to succeed with GAM360.
A publisher doesn’t just get an account. They get implementation guidance, direct revenue support, and a strategic partner who’s already fluent in both the tech and the regional realities.
AdM: What changes for SPLA publishers in practice, beyond getting access to the platform?
CL: There are two parts: access and support. Access means direct eligibility for GAM360 through the GCPP. Support means you’re not left to figure it out alone.
The real unlock is having both the enterprise-grade tool and a team that helps you set it up, optimize, troubleshoot, and keep evolving. That’s what’s needed: not just the technology, but the operations and infrastructure around it.
AdM: What kind of ongoing support will publishers get from adops.com that they haven’t had access to before?
CL: Our support model is fully embedded:
- Technical onboarding and ongoing optimization. This includes activation, as well as configuration and revenue setup.
- Operational troubleshooting. Support is a critical part of this conversation. Support includes real-time escalation and resolution, rather than ticket-based systems, which can often extend resolution timelines.
- Strategic revenue guidance. Rather than leaving publishers to figure out the platform on their own, we are a partner who helps them understand how to use GAM360 to grow yield, manage inventory, and make smarter long-term decisions.
For SPLA publishers, we stay connected as an extension of their teams.
AdM: Why was adops.com the right fit to do this?
CL: We’ve spent more than two decades working directly with publishers in the U.S. and Canada, and sometimes elsewhere. We helped them build high-performing ad operations, optimize their revenue, and navigate constant changes in the ecosystem. That experience, especially our long history with GAM360 going back to DoubleClick, built the operational foundation we’re now bringing to SPLA.
On a personal level, I’ve spent time working in Guatemala for years, with family ties in the region. This launch isn’t an external “expansion.” We’re building bilingual support capabilities and increasing staff as demand grows, keeping with our “you’ll feel like we’re right down the hall” and “you’ll feel like we’re an extension of your business” support mindset.
In other words, we’re not creating a new support model for the region. We’re extending a model that already works, with the infrastructure and fluency to support it.
AdM: What does success now look like for SPLA publishers, in light of this announcement?
CL: Success is simple. Publishers get the full benefit of GAM360 and strategic support without having to compromise or overextend their internal teams.
It looks like higher yield, clearer inventory control, stronger long-term revenue strategy, and operational confidence instead of operational strain.
It looks like SPLA publishers driving their businesses forward, defining what they need next, with few limitations and roadblocks in front of them. It’s definitely an exciting time for SPLA publishers.