For many of you, this is not new, but it is definitely true and worth repeating. For any project or organization to be successful, there must be the right balance of People, Process and Technology.
As Ad Operations professionals, you are constantly faced with doing more with less and are far too often placed into a reactive posture, when to truly drive revenue you need to be in a proactive posture. Think of it is a 3-legged stool, where all 3 legs are important and if any 1-leg is missing the stool just won’t work. Well, this is exactly the same for your organization. If you don’t have the right people, the job won’t get done. If you don’t have the right process, the job won’t get done. If you don’t have the right technology, the job won’t get done. All 3 of these legs are important and it is incumbent on you as ad operations leaders to insure all 3 legs are strong and able to support and proactively drive your organization forward.
Over the next several weeks, we’ll take each of these pillars and talk about them in greater detail, but in the meantime, I challenge each you to take a step back and think about your specific situation and answer the following questions:
– Do I have the right people to deliver today as well as in the future?
– Do I have the right processes in place to get the job done today as well as in the future?
– Do I have the right technology to execute?
– What do my people need to get their jobs done better, faster, more accurately, etc.?
– Does my technical infrastructure align to and support the needs of my organization?
– Do I have consistent and repeatable processes in place and are they as efficient as possible?
Weigh in and tell us, of People, Process and Technology, what do you feel is the most important to your organization.
For many of you, this is not new, but it is definitely true and worth repeating. For 
any project or organization to be successful, there must be the right balance of People, Process and Technology.
As Ad Operations professionals, you are constantly faced with doing more with less and are far too often placed into a reactive posture, when to truly drive revenue you need to be in a proactive posture.