OPS TV

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Register for both OPS Mobile and OPS TV and save! 

About

TV will never be the same, but neither will the Internet.

Television is being re-built from the bottom up. As users and viewers demand freedom, TV enabled by web technologies is leapfrogging "linear" and "video" to become a fully digital, truly connected media platform of the future – and it's happening now.

OPS TV brings together the online media leaders, video experts and television innovators who are building the infrastructure for what will become the world’s largest digital media platform. Be part of OPS TV to learn cutting edge techniques and emerging best practices in online video advertising, connected TV, instream video and much more.

Highlights from OPS TV 2012

  

Our first OPS TV event brought together the brightest industry leaders and companies working to change the way consumers watch, and advertisers use, television and video, through new and novel technologies including multi-screen, digital video syndication, dynamic ad insertion and more. Check out a video reel of highlights from last year's OPS TV event above. 

Co-Located With OPS Mobile

OPS TV is co-located with our third annual OPS Mobile conference. We're offering a discounted joint pass that allows for full access to both events. 

Who Should Participate?

  • VP of Ad Operations
  • VP of Digital Advertising Solutions
  • CTO
  • CRO
  • Director of Ad Operations
  • Chief Product Officer
  • Senior Director of Sales
  • VP Global Strategy
  • Director of Video Partnerships

Register

 

Sign up for OPS Mobile for just $200 more. If you're interested in registering for multiple AdMonsters events (OPS in September or our Publisher Forums in Boulder and Scottsdale),  Contact us.

Speakers

Keynote

Attendee Session

Forging the Path to TV Everywhere

Adam Lowy GM, Interactive & Advanced... Dish

Panel

Sponsor Session

Schedule

Jul 18, 2013
9:00 am9:10 am
Session Type
Attendee Session
9:10 am9:20 am
The time for TV Everywhere has arrived. We've seen more progress in the past four months than we have in the past four years: We're now seeing every network planning or exploring live, simulcast and VOD distribution identical to their on-air broadcasts, delivered across PCs, iOS, Android, Xbox, Roku and other devices. How are they doing it? We'll explore some of the burning questions around content distribution, simulcast vs VOD, scalability, and monetization, and share insights into how...
Speakers
Noah Levine (Adobe)
Session Type
Sponsor Session
Session Track
1
9:20 am10:00 am
TV is not going to the web, so much as the web is continually flowing into TV. Yet device proliferation, a wealth of new content sources and changing consumer behavior make it hard to determine how best to package and sell advertising in this increasingly fragmented landscape. Jack Morgan, CEO and Founder of Simulmedia, lays out his vision for the future of TV and digital video advertising and details the systems, practices and tools that will drive it.
Speakers
Dave Morgan (Simulmedia)
Session Type
Keynote
10:10 am10:50 am
As digital video and TV advertising increasing align, the biggest obstacle to a smooth of flow of dollars appears to be measurement – namely unified audience measurement tools that can break down the metrics barrier between TV and digital. This panel will explore how agencies, broadcasters and service providers are bridging the measurement gap to further cross-platform marketing.
Speakers
Andrew Feigenson (Nielsen)
Janice Finkel-Greene (MAGNA GLOBAL)
Atul Patel (OneScreen Inc)
Jason Lopatecki (TubeMogul)
Session Type
Panel
Session Track
1
10:50 am11:20 am
Session Type
Break
11:20 am12:00 pm
We currently find ourselves working with an outdated TV model – one that is hampering the ability to effectively monetize this medium. As the opportunities in TV continue to grow (think of on-demand programming alone!), it is an investment in technology that will power TV’s value chain and provide access to new, premium inventory channels that advertisers seek. During this session, Time Warner Cable’s Joan Gillman will share her insights and discuss how technology holds the key for the...
Speakers
Lorne Brown (Operative)
Joan Gillman (Time Warner Cable)
Session Type
Sponsor Session
Session Track
1
12:10 pm12:50 pm
All sports leagues are realizing the huge potential for engaging consumers through multiple screens during live events, but none has gone quite as far as PGA in terms of offer and monetization. VP of Media Sales Lee Bushkell will detail how the company teamed up with sponsor FedEx to offer access to all available tournament video, live and across all devices.
Speakers
Lee Bushkell (PGA TOUR)
Michael Dones (FedEx)
Session Type
Attendee Session
Session Track
1
12:10 pm12:50 pm
As connected TVs, gaming consoles and other over-the-top devices open the floodgates of Internet content to the TV screen, brands are eager to find the best way to extend their reach to find not only their audiences but new ones. Tom Hennessey of Xbox One will explain his platform's content and monetization strategy, while Screen Media Ventures' (makers of Popcornflix) Gary Delfiner and Michael Kohn will detail the content providers' challenges and opportunities in monetizing this growing...
Speakers
Tom Hennessey (Xbox)
Gary Delfiner (Screen Media Ventures,LLC)
Michael Kohn (SnagFilms)
Session Type
Attendee Session
12:50 pm1:50 pm
Session Type
Meal
1:50 pm2:20 pm
Video forms the cornerstone of many integrated advertising campaigns. Find out how publishers are creating compelling opportunities across all screens that have advertisers clamoring for more. We compare and contrast perspectives and approaches from two publishers who have placed big bets in digital video: News Corp VP Rahul Chopra, and AMC’s VP Kirk Linden, moderated by Google’s Head of Publisher Video, Aaron Dalin.
Speakers
Rahul Chopra (News Corp)
Kirk Linden (AMC Networks)
Aaron Dalin (DoubleClick)
Session Type
Sponsor Session
2:20 pm2:30 pm
Over last six months to a year there has been a growing trend in multi-platform use and behavior - found across the likes of mobile phones, tablets, game consoles, and connected TV devices. This rapidly growing consumer base has forced publishers to find new means and technologies to monetize this audience base as they consume more and more content via these devices. Join LiveRail COO, Brian Kane, for insight into the key considerations digital publishers must navigate as they plot their own...
Speakers
Brian Kane (LiveRail)
Session Type
Sponsor Session
2:40 pm3:00 pm
In partnership with LG and Nielsen, YuMe conducted a two pronged research study, one part tied to better understand how consumers are engaging with ads within connected TV. The study tests the consumer within a more natural living room environment, interacting with and sharing their perceptions of different Smart TV ad formats, while testing all brand metrics including recall, favorability, and purchase intent. The second part of the study hopes to reveal connected TV audience’s behavioral,...
Speakers
Ed Haslam (YuMe)
Session Type
Sponsor Session
Session Track
1
3:00 pm3:20 pm
U.S. Editor Gavin Dunaway chats with VideoNuze editor and publisher Will Richmond about the future of upfronts, the success and challenges of OTT and more.
Speakers
Will Richmond (VideoNuze)
Session Type
Attendee Session
Session Track
1
3:20 pm3:50 pm
Session Type
Break
3:50 pm4:30 pm
The second screen has quickly progressed from novelty to serious monetization opportunity. ConnecTV's Stacy Jolna and ESPN's Jay Lee will describe the multiple angles opening up with second screen engagement and speak to future developments. 
Speakers
Stacy Jolna (ConnecTV)
Jay Lee (ESPN)
Session Type
Attendee Session
3:50 pm4:30 pm
Bringing advertising to video-on-demand and second-screen campaigns has been a long, protracted story with a host of protagonists – and it's really still in the exposition stage. Representatives from Dish and Canoe will trace the evolution of TV Everywhere, analyze its current hangups and successes, and forecast where it's headed.
Speakers
Adam Lowy (Dish)
Chris Pizzurro (Canoe Ventures)
Jonathan Bokor (Starcom MediaVest Group)
Session Type
Attendee Session
4:40 pm5:30 pm
For years, consumers only had one option when they wanted to watch a show -- they needed to turn on their television set. Today, with the advent of online video, smart devices, and streaming services, all that has changed. Viewers and content providers alike are trending toward customizable, binge-friendly content that can be viewed whenever, wherever. Non-traditional competitors like Netflix, Amazon, Verizon, and Xbox are creating original shows of their own, providing consumers with more...
Speakers
Ran Harnevo (The AOL On Network)
Session Type
Keynote

FAQ

Who participates at OPS TV:

 

AdMonsters believes in quality over quantity. The quality of the community and the experience at our events is what creates value for participants and sponsors. OPS TV is open to online media publishing companies, advertising agencies, brands and everyone in the global community of operations, monetization and technology experts who are building the future of TV and video. Attendees consist of TV and cable network executives, video monetization strategists, video content creators, technology platform innovators and distributors.

We review all registration requests for our events and vet potential participants to keep the content and discussion relevant and specific for all participants and to ensure the highest possible quality of the AdMonsters community at each event.

Brand marketers and advertising agency executives may qualify for a complimentary pass. Submit your request to: admin@admonsters.com 

If your primary business model is selling technology solutions or services and you are interested in reaching the OPS TV audience, you may want to consider becoming a sponsor of the event. Please contact sales@admonsters.com to discuss the unique programs that we have developed to engage with our audience.

 

 

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