Coming at You Live: Monetizing the Stream Across Screens

July 18, 2013—4:10 pm

All sports leagues are realizing the huge potential for engaging consumers through multiple screens during live events, but none has gone quite as far as PGA in terms of offer and monetization. VP of Media Sales Lee Bushkell will detail how the company teamed up with sponsor FedEx to offer access to all available tournament video, live and across all devices.