Up With OTT: Monetizing Content on Smart TVs & Consoles

As connected TVs, gaming consoles and other over-the-top devices open the floodgates of Internet content to the TV screen, brands are eager to find the best way to extend their reach to find not only their audiences but new ones. Tom Hennessey of Xbox One will explain his platform’s content and monetization strategy, while Screen Media Ventures’ (makers of Popcornflix) Gary Delfiner and Michael Kohn will detail the content providers’ challenges and opportunities in monetizing this growing audience.