AdMonsters Publisher Forum

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Registration for this event is now closed. 

Add yourself to the waiting list in the case of cancellations. Or join us at our first PubForum of 2015 in Sonoma, CA.

 

About


  Making Media Work

AdMonsters Publisher Forum is an unparalleled conference series where an elite group of 100+ industry thought leaders meet to discuss, debate and shape the future of digital media.

With more than 98% of publishers worldwide employing data-driven audience strategies and programmatic tools,* there’s never been a more important time to be on top of your game. Digital media leaders have their hands full integrating viewability, advancing measurement capabilities, streamlining workflow and much, much more.

AdMonsters Publisher Forum in Austin is the one place to make sense of it all. No other conference comes close to offering the exposure, exchange of ideas and feedback that you’ll find at an AdMonsters Publisher Forum. Join us in Austin this November where you’ll:

  • Catch up on the latest trends from preeminent digital media thought leaders like keynote Nick White, CEO of The Daily Dot
  • Demystify ad tech enigmas and develop best practices during attendee-led sessions
  • Speak directly to service providers about their offerings during intimate breakout sessions
  • Network with your peers on technology, tactics and revenue strategies
*Source: Going Global: Programmatic Audience Development Around the World report from the Winterberry Group and the IAB

Speakers

Keynote

Attendee Session

Multiple Angles on Mobile

Ron Duque Technical Ad Opeations and Product... WeatherBug

Programmatic Priorities

Leigh Anne Pederson Associate Director, Ad Tech Strategy Triad Retail Media

Programmatic Priorities

Phil Bohn Programmatic Sales Director SheKnows.com

Sponsor Session

Schedule

Nov 9, 2014
Nov 10, 2014
Nov 11, 2014
Nov 12, 2014
6:00 pm8:00 pm
Meet your fellow attendees over drinks and snacks! Participants will be broken up into groups and asked to complete a (fun, we swear!) activity that will inform the agenda and discussion over the coming days.
Session Type
Activity
8:00 pm10:00 pm
Representatives from sponsoring companies join the party, and the Digital Media Leadership Awards recipients are acknowledged for their achievements.
Session Type
Activity
8:00 am9:00 am
Eat up – big day ahead!
Session Type
Meal
9:00 am9:20 am
A big hello from emcee Rob Beeler, AdMonsters Content Czar, who will share the house rules, introduce the AdMonsters team and give an overview of the next few days.
Session Type
Full Group
9:20 am10:00 am
The Internet generation, and how you market to them, matters massively to your publication’s success. The digital reader is the most marketed-to human that has ever lived. She can smell inauthenticity a mile away; traditional marketing techniques simply don’t work on her. Rather than approach the Internet Generation as scientists tapping on the glass, publishers and brands need to stand shoulder-to-shoulder with them, respecting the enormous influence they have on, well, pretty much everything...
Speakers
Nicholas White (The Daily Dot)
Session Type
Keynote
10:00 am10:30 am
The digital world is in perpetual motion. Audiences are crossing the chasm from online to mobile in droves. Today's "traditional" publishers have an opportunity to re-write history by emulating some of the fundamental revenue tactics leveraged by the savviest mobile-first publishers. For them, meaningful mobile revenue isn’t tomorrow's discussion - it's today's reality.  In this session, AdColony's Nikao Yang will introduce a video-centric slant on alternative monetization concepts...
Session Type
Sponsor Session
10:30 am10:50 am
Grab some joe, chat up your peers.
Session Type
Break
10:50 am11:20 am
The complexity of today's video advertising environment is nothing short of remarkable. And although the technology of a unified platform has been in play for while now, many leading publishers are exploring ways to improve their business and match the today's digital landscape. Join Adap.tv and Altitude Digital Partners, as they explore the benefits of connecting buyers and sellers directly on one platform. In this interactive session, you'll learn how publishers can use a unified platform to...
Speakers
Henk van Niekerk (Adap.tv)
Session Type
Sponsor Session
11:20 am11:50 am
As deal flow turns into workflow, and ad operations becomes revenue operations, the world of ops is increasingly looked at as specialists in revenue creation, not just delivery. If anything that can be programmatic WILL be programmatic, what does this mean for the teams that own programmatic revenue - and how do they lean into this brave new world? 
Speakers
Scott Portugal (Yieldbot)
Devlin Jefferson (Operative)
Session Type
Sponsor Session
11:50 am12:10 pm
Using data garnered from the previous night's workgroup activity, emcee Rob Beeler will lead a group discussion on the biggest challenges revenue operations professionals are currently facing and how the AdMonsters community can help each other in overcoming them.
Session Type
Full Group
12:10 pm1:10 pm
Yes, we hear those tummies growling.
Session Type
Meal
1:10 pm1:50 pm
We all knew fourth quarter would be when the viewability pain arrived across the ecosystem. Now that the viewability RFPs have landed, Mansueto's Jonelle Lasala will analyze how publishers can deal with problems that arise pre-campaign, in real-time and post-campaign. Beyond that – have viewability tools opened optimization doors and opportunities for increased revenue?
Speakers
Jonelle Lasala (Mansueto Ventures)
Session Type
Attendee Session
1:10 pm1:50 pm
It’s a weird moment for data-driven advertising, once thought to be the savior of digital marketing. The programmatic landscape has become over-engineered and inefficient, with its star – the http cookie – losing its mojo in a multiscreen ecosystem. MediaVests’ Oleg Korenfeld, who has spent time on the pub and service provider sides, will detail the road that brought us here while examining how agencies and publishers can best partner with data assets, particularly in a post-cookie world.
Speakers
Oleg Korenfeld (MediaVest)
Session Type
Attendee Session
1:10 pm1:50 pm
Even if you're not in broadcast or heavy in the video world, it's obvious GRPs are increasingly impacting the world of digital publishing – it's past time to become fluent in the language of the TV. Stuart Bosley, Global Product Operations Manager at YouTube [will add more names as we get others] will lead a discussion on recent developments in measurement and viewability, and how if properly adopted they will finally move some TV dollars to digital.
Speakers
Stuart Bosley (YouTube)
Session Type
Attendee Session
Session Track
3
2:00 pm2:40 pm
For the last few years, publishers have not simply watched in terror as mobile devices took larger and larger shares of their traffic – they’ve been strategizing and developing products to monetize the future of content consumption. WeatherBug is a prime example: Sabrina Weedon and Ron Duque will detail the strategy laid out over the last year to monetize growing mobile traffic, leaning heavily on programmatic solutions. In addition, they’ll explain ops’ role in a major design overhaul and...
Speakers
Sabrina Weedon (WeatherBug)
Ron Duque (WeatherBug)
Session Type
Attendee Session
Session Track
2
2:00 pm2:40 pm
Your ad products should go through the same rigorous process as other publisher products. It can be a great boon to have development and design resources within the ops team, working in tandem with publisher tech teams. But how do you best manage this relationship to develop quality products that can be rolled out quickly?
Speakers
Erica Osher (National Public Media)
Session Type
Attendee Session
2:00 pm2:40 pm
Advertising is morphing into a form of content, bringing new responsibilities to Ad Operations. This session will discuss the challenges that native advertising, content marketing and the like bring ops' way, and how as an ops leader you can position yourself and your department.
Speakers
Kate Maxwell (Tumblr)
Session Type
Attendee Session
Session Track
3
2:40 pm3:00 pm
Caffeine injection needed!
Session Type
Break
3:00 pm3:40 pm
Publishers may feel they have a better grasp on their programmatic operations than ever before, but new issues – and opportunities – are constantly emerging. In this fireside chat, Triad Retail Media's Leigh-Anne Pederson and She Knows' Phil Bohn will discuss the biggest challenges looming over publisher programmatic programs today: hurdles and inefficiencies with private marketplaces; the up- and downsides of managing multiple SSPs, training and certification for both sales and ops;division of...
Speakers
Leigh Anne Pederson (Triad Retail Media)
Phil Bohn (SheKnows.com)
Session Type
Attendee Session
3:00 pm3:40 pm
Serious advertisers deserve serious insight into campaign performance, especially if you want them to keep spending more money. Regular ol' delivery and click-through data is no longer enough, but establishing an analytics team, building out processes and integrating the right tools is a massive task. Then how do you manage the challenges around optimizing around the KPIs and data that is received and analyzed? Kevin Smith will detail The Weather Company’s analytics struggles and successes,...
Speakers
Kevin Loren Smith (The Weather Company)
Session Type
Attendee Session
3:50 pm4:10 pm
Ten sponsors get two minutes each to explain the problems they tackle and why you should strike up a conversation later at speed dating.
Session Type
Sponsor Session
4:10 pm4:50 pm
Recipients of the Digital Media Leadership Award are chosen based on their career trajectories, department success under their leadership and their general strides in taking ad operations to the next level of importance within an organization. They inspire ops professionals with their personal achievements while offering keen insight on the present and future ops situation.
Speakers
Erin Pettigrew (Gawker Media)
Adam Solomon (Time, Inc)
Dennis Colon (CondeNast)
Session Type
Attendee Session
6:00 pm8:00 pm
In this unique format for getting to know the tech providers sponsoring the Publisher Forum, attendees will go around a room of sponsors, introduce themselves and learn a bit about how each company is changing the digital advertising industry. (Of course, there will be drinks and snacks to liven up the conversation.) Sponsoring companies will give attendees stickers, and those that grab enough will be eligible for a serious prize given out during the Attendee-Sponsor Dinner.
Session Type
Activity
8:00 pm10:00 pm
A gourmet meal enjoyed by attendees and sponsoring tech provider together, accompanied by music and... surprises?
Session Type
Meal
8:00 am9:00 am
Session Type
Meal
9:00 am9:10 am
Session Type
Full Group
9:10 am10:00 am
With the majority of its traffic mobile-based, Under Armour's MapMyFitness is no stranger to using a variety of tools in running unconventional branding campaigns, often wrapped around site utility. Head of Digital Sales Doug Ziewacz will break down the workings of some of MapMyFitness' most innovative campaigns, explain the advantages and challenges with having a major brand as a parent company, and illuminate successful strategies for blowing past the banner in creating integrated advertising...
Speakers
Doug Ziewacz (Under Armour (MapMyFitness))
Session Type
Keynote
10:00 am10:20 am
Loki and the Chitauri have invaded the COMSCORE region of the galaxy. Using their massive wormhole, they have enslaved publishers, shrinking CPM’s and destroying margins. Fight back with the ADvengers & the Agents of Yield! Beanstock’s superheroes are here to banish these villains and restore order throughout the adtech universe. Join us & learn how to develop your own yield wielding superpowers. 
Speakers
Jim Waltz (Beanstock Media)
Session Type
Sponsor Session
10:20 am10:40 am
Session Type
Sponsor Session
10:40 am11:10 am
Session Type
Break
11:10 am11:50 am
Join LiveRail's co-founder, Mark Trefgarne, as he shares insights into how LiveRail is building upon its first-in-class technology and developing the next generation's ad tech solutions for delivering video ads safer and smarter across all devices. Learn how LiveRail and Facebook will work together to support and grow LiveRail’s business, how LiveRail fits into Facebook’s ad tech stack, and how this collaboration will benefit Publishers. 
Speakers
Mark Trefgarne (LiveRail)
Session Type
Sponsor Session
11:10 am11:50 am
It’s Q4, and everyone’s targets are big. You may be thinking about digging in the couch cushions for some extra revenue. Join the programmatic buy side experts at Criteo to discuss tactics for squeezing the most out of every impression. Whether it’s better managing mobile inventory and monetizing iOS traffic, ramping up key programmatic direct relationships or deciding who gets the coveted first look, this session will deliver data and insights that you can put into action. You’ll also have...
Session Type
Sponsor Session
Session Track
1
11:10 am11:50 am
Keeping your ad server under control while trying to maximize yield for millions of impressions can feel like a job for a superhero. Have no fear, help is here. In this session, we’ll review traditional and advanced methods for taking control and maximizing yield. Join us for real world advice that you can implement today for immediate returns.
Speakers
Jim Waltz (Beanstock Media)
Session Type
Sponsor Session
12:00 pm12:40 pm
Join LiveRail's co-founder, Mark Trefgarne, as he shares insights into how LiveRail is building upon its first-in-class technology and developing the next generation's ad tech solutions for delivering video ads safer and smarter across all devices. Learn how LiveRail and Facebook will work together to support and grow LiveRail’s business, how LiveRail fits into Facebook’s ad tech stack, and how this collaboration will benefit Publishers.
Session Type
Sponsor Session
12:00 pm12:40 pm
It’s Q4, and everyone’s targets are big. You may be thinking about digging in the couch cushions for some extra revenue. Join the programmatic buy side experts at Criteo to discuss tactics for squeezing the most out of every impression. Whether it’s better managing mobile inventory and monetizing iOS traffic, ramping up key programmatic direct relationships or deciding who gets the coveted first look, this session will deliver data and insights that you can put into action. You’ll also have...
Speakers
Julia Wilson (Criteo)
Session Type
Sponsor Session
Session Track
1
12:00 pm12:40 pm
Keeping your ad server under control while trying to maximize yield for millions of impressions can feel like a job for a superhero. Have no fear, help is here. In this session, we’ll review traditional and advanced methods for taking control and maximizing yield. Join us for real world advice that you can implement today for immediate returns.
Session Type
Sponsor Session
12:40 pm4:20 pm
We don't want to keep you locked up in conference rooms all day – going off-site is a great way to blow off steam and bond with your peers. Grab a box lunch and head to one of the carefully curated activities – whether it's hiking, biking, volunteering or sampling, each offers a unique taste of the hosting area (sometimes literally). Make sure you pick your favorite ahead of time because the activities fill up fast.
Session Type
Activity
6:15 pm10:00 pm
Look forward to an unforgettable meal to top off a memorable day. AdMonsters has found a gorgeous local spot for attendees to enjoy first-class food and beverage, as well as the good company of ops professionals.
Session Type
Meal
8:00 am9:00 am
Session Type
Meal
9:00 am9:30 am
We've got a lot cooking at AdMonsters: emcee Rob Beeler will roll through findings from research projects like the Salary Survey and the Viewability Litmus Test, while sharing our in-depth articles and Playbooks as well as upcoming Meetups around the country.
Session Type
Full Group
9:30 am10:10 am
Breakouts are often attendees’ favorite part of the Publisher Forum, one of the reasons we save them for last. Concurring peer-led discussion groups will take deep dives into the topics of highest concern to ad operations professionals. Sample topics range from the highly technical like ad server migrations, programmatic struggles and viewability, to workflow and office challenges like management, hiring and training.
Session Type
Breakout
10:10 am10:30 am
Session Type
Break
10:30 am11:10 am
11:20 am12:00 pm
12:00 pm1:00 pm
Session Type
Meal
1:00 pm2:30 pm
Representatives from the breakout sessions share notes to the full group, and others are invited to opine on the issues raised. To close the event, we'll examine what we've learned the past few days and where we are headed next.
Session Type
Full Group

FAQ

Who attends the Publisher Forum?

 

AdMonsters Publisher Forums are designed specifically for digital strategists and operations and technology leaders at online publishers, content creators and mobile application developers. AdMonsters reviews and approves each individual participant to ensure a conversation amongst a community of senior peers in digital media.


What should I expect at the Publisher Forum?

 

Most sessions are open to attendees only, except for Sponsor Workshops, Panels, and Networking Sessions.

The Publisher Forum conference takes place over three days, beginning with a cocktail reception and dinner on Sunday evening and ending at 5 PM Wednesday. The agenda includes:

  • 2-3 keynotes by industry visionaries
  • Sessions led by ad ops leaders who are also part of the AdMonsters community 
  • Breakouts covering a wide variety of focused and ad-ops relevant topics

The 30-60 minute attendee sessions include presentations, round-table discussions and case studies on a wide variety of relevant topics such as: ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media and more.

Why should I register early?

  • Two reasons: The price for Publisher Forums goes up as we get closer to the event date
  • We always sell out since we limit the number of attendees to keep the conversations open and flowing  
What do past attendees of Publisher Forum events have to say?

  • "AdMonsters is the single best venue for learning from and connecting with the sharpest, most motivated digital ops professionals." 
  • "AdMonsters blows all other conferences away! It is by far the most applicable conference for ad and sales ops professionals."
  • "AdMonsters is hands-down the best conference for this subject matter."
  • "It's great to interact and share ideas with some of the smartest people in the business."
  • “I learn more from the Ad Monsters Publishers Forums than I do anywhere else.”
  • “Fantastic experience; must do it again!”
  • “You HAVE to go. The insights from peers, the view of the industry provided and the technology presented make the Publisher Forums a must attend event.”
  • “AdMonsters Publisher Forums are where real people talk about real things and bring back real ideas.”

What does an AdMonsters Membership give me?

By becoming an AdMonsters Member, you’ll have full access to all the premium features of the site -- and full access to conference sessions and content. So even if you have to miss a Publisher Forum (the horror!), you can still view the slides from each of the sessions. Get full access for just $199 a year. You can become a member now, or add it to your order when registering for a Publisher Forum.

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