The Internet generation, and how you market to them, matters massively to your publication’s success. The digital reader is the most marketed-to human that has ever lived. She can smell inauthenticity a mile away; traditional marketing techniques simply don’t work on her. Rather than approach the Internet Generation as scientists tapping on the glass, publishers and brands need to stand shoulder-to-shoulder with them, respecting the enormous influence they have on, well, pretty much everything in modern life. Nicholas White, editor-in-chief and CEO of the Daily Dot, will share the lessons he’s learned reporting on and marketing to this highly influential group to aid digital revenue strategists in cultivating and monetizing their audiences.