Game Time for Viewability

November 10, 2014—6:10 pm

We all knew fourth quarter would be when the viewability pain arrived across the ecosystem. Now that the viewability RFPs have landed, Mansueto’s Jonelle Lasala will analyze how publishers can deal with problems that arise pre-campaign, in real-time and post-campaign. Beyond that – have viewability tools opened optimization doors and opportunities for increased revenue?